From content to impact: architecture for AI-compatible communication.
AI communication that moves people.
Boutique for digital communication.
Your agency for AI communication
AI visibility & semantic impact systems
A language that is understood – by machines, not just by people.
Many companies invest in content, campaigns and branding – and still remain invisible.
Not for people. But for the systems that assign relevance algorithmically today: ChatGPT, Perplexity, Bing. These systems do not see logos and do not read design guidelines. They only recognize meaning if it is structurally anchored, semantically modelled and systemically integrated.
Customer problem: No visibility in GPT, Perplexity & Co. despite good content.
Transformation: Building an AI-compatible structure: semantic markup, structured data, entity logic.
Result: Machine-recognizable, quotable communication – which occurs in AI systems instead of being overlooked.
Machine compatibility as a new basis
JSON-LD & Schema.org – structured data for machine representation
Perplexity, GPT & Bing snippets – target systems for algorithmically generated relevance
Procedure
- Semantic analysis of existing content: Checking for machine readability, structured data, entity logic and semantic coherence.
- System design for machine readability: Development of an architecture consisting of content, metadata, linking and semantic signature – optimized for GPT & Co.
- Integration & testing: Integration of structured data via WordLift or manual JSON-LD configuration, monitoring of GPT visibility.
- Anchoring in content strategy: Ensuring that all future content is designed and created to be AI-compatible – not just SEO-compliant.
Content strategy & AI
Strategies that use AI to dive deep into the needs of your target group.
Customer needs are complex and multi-layered.
Many companies – including us – struggle to create relevant and targeted content that engages our audience and generates leads. For a long time, we lacked the necessary data and tools to make informed strategic decisions, which led to ineffective content marketing strategies.
This is where AI comes into play: instead of relying on gut feeling content, artificial intelligence allows you to dive deep into the data to develop precise strategies that are precisely tailored to the target group.
The state after the transformation? Your content addresses exactly the right target group at the right time with the right topics and thus ensures more engagement and resonance.
Customer problem: Content that does not generate a relevant response.
Transformation: AI-driven, data-based strategies.
The result: precise content that hits the nerve of the target group.
AI-driven, data-based strategies
InLinks has a first-class knowledge graph. We use this to read your content and understand the key entities you use. Then we communicate these entities to Google.
SEO-Stack analyzes extensive SEO data and provides in-depth insights into keyword strategies, competitive analysis and performance metrics. We use this information to make precise optimizations that make your content more visible and achieve higher rankings.
Link tip
Procedure
- Data analysis: Collecting and evaluating user data and market trends to identify relevant topics.
- Strategy development: Derivation of targeted content strategies based on semantic and behavior-based insights.
- Implementation and optimization: Continuous adjustment of the strategy through real-time data and feedback to ensure maximum effectiveness.
Our specialty: audio content multiplication
Good content doesn’t start with text – it starts with attitude. And with the right question. That’s why we don’t work with templates, but with conversations that trigger something.
A podcast. A Zoom call. A statement on LinkedIn. That’s enough.
Because what is cleverly said once can be effective many times over – if you know how.
Our approach:
- Transcription & substance analysis: We listen – and get the maximum clarity out of every statement. # Tools: Transkriptor, ChatGPT Pro, own CustomGPTs, DataForSEO, ahrefs, GSC.
- Expansion & adaptation: A content system is created from the spoken word: white papers, reels, blog articles, showstopper posts, FAQs, carousels, slides.
- Design & formatting: Everything in the look of your brand – with a system: Adobe AfterEffects, Photoshop, PowerPoint master files, mid-journey visual language.
- Distribution with purpose: We work with funnel logic, lead paths and email sequences that build relevance – not fake reach. # Tools: WordPress, Thrive Automator, Mailchimp for WP, Amelia, Podlove.
What will it cost you? Less time than you think. Because you only deliver one thing: substance.
We make the rest out of it.
Automated content management
Automate with care: efficiency meets human fine-tuning.
Many companies struggle with the sheer volume of content that needs to be distributed across different channels.
Managing this content manually is not only time-consuming, but also carries the risk of errors and inconsistencies. This problem can be solved through the intelligent use of automation tools such as CoSchedule and WordLift.
CoSchedule offers a comprehensive editorial calendar that enables content strategies to be planned and implemented efficiently. Automated workflows ensure that content is published on time, while the integration of social media scheduling and publishing maximizes reach across multiple channels. WordLift, on the other hand, takes automation to a new level by semantically enriching and automatically cross-linking content. This improves findability in search engines and ensures a consistent user experience.
But automation is not a sure-fire success – it must be used carefully so as not to lose the human touch. Both tools make it possible to control and adapt the process so that the balance between efficiency and quality is maintained.
After the transformation, the result is clear: efficiently managed content that is consistent and of high quality, without losing the personal touch.
Customer problem: Time-consuming, error-prone content management.
Transformation: Intelligent automation with human fine-tuning.
The result: efficient, consistent content while retaining a personal touch.
Intelligent automation with human fine-tuning.
CoSchedule is ideal if you are looking for a visual and comprehensive editorial calendar with automated workflows that also integrates social media planning.
WordLift is particularly suitable if you value semantic SEO and the creation of knowledge graphs to improve the thematic depth and linking of your content.
Procedure
- System setup and tool integration: Installation and configuration of the CoSchedule and WordLift tools on your WordPress website. We ensure seamless integration and adaptation to existing systems.
- Content planning and automation: Creation of a central editorial calendar with CoSchedule, in which all content is planned and automated workflows are defined. This ensures that all tasks are completed on time and content is published on time.
- Semantic enrichment and optimization: Use WordLift to enrich your content with semantic data and optimize internal links. This not only improves SEO performance, but also the relevance and structure of your content.
- Monitoring and adjustment: Continuous monitoring of performance using the integrated analysis functions of both tools. Based on the data obtained, we adapt the content strategy to further optimize the efficiency and consistency of your content.
Creative content with AI support
Visualizations that only become reality through AI.
The challenge is no longer just to create content, but to produce content that stands out.
But creativity alone is often not enough to master this challenge. This is where AI comes into play, opening up new ways to develop visualizations and ideas that were previously unthinkable or impossible to produce.
The transformation leads to a new dimension of creativity, which is only made possible by the support of AI. The result: content that is not only different, but also impressive.
Customer problem: Expensive shoots and weak stock material.
Transformation: AI-supported development of unique visualizations.
The result: impressive content that would not exist without AI support.
AI-supported development of unique visualizations
Midjourney is an AI-powered platform that generates stunning visual artwork from text descriptions. It’s great for creating unique and creative images that would otherwise be difficult to produce.
Gen-3, also known as a generative AI tool, offers functions for creating 3D visualizations and animations. It is particularly suitable for projects that go beyond static images and require dynamic, immersive content.
Procedure
- Visual concept: Creation of a visual concept that reflects the brand identity.
- Prompts: Formulation of coherent prompts that ensure that all generated content corresponds to the CD.
- Consistency: Development of recognizable characters to ensure brand consistency.
- Content production: Generation of images and moving images that correspond to the defined concept.
Multi-channel optimization through AI
Seamless content across all channels, perfectly coordinated by AI.
Companies face the challenge of distributing their content efficiently and consistently across multiple channels.
The problem: different platforms, different target groups, different requirements. Without the right strategy, consistency is often lost. AI overcomes this challenge by managing the distribution of content intelligently and across channels.
After the transformation, content is distributed seamlessly across all channels, ensuring maximum reach and a consistent brand experience.
Customer problem: Inconsistent and inefficient multi-channel distribution of content.
Transformation: AI-driven, cross-channel optimization.
Result: Seamless distribution and maximum reach with a consistent brand experience.
AI-driven, cross-channel optimization.
Hootsuite Insights: A tool for monitoring and analyzing social media channels in real time, enabling data-driven decisions for content optimization.
ActiveCampaign is a marketing automation platform that combines email marketing, CRM, and customer segmentation. It offers advanced automation functions for personalized campaigns.
Procedure
- Cross-channel analysis: Use of AI tools to analyze performance on different channels and identify optimization potential.
- Content adaptation: Based on the analyses, the content is specifically optimized for each channel in order to achieve maximum reach and interaction.
- Automated publication: Implementation of workflows that ensure consistent and timely distribution of content on all channels.
DigitalBuzz
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Talk to us. It pays off.
Norbert Kathriner
Boutique for digital communication