AI Visibility

Launch of Aivis-OS: The architecture standard for AI visibility

The launch of Aivis-OS (Artificial Intelligence Visibility Operating System) introduces a new architectural approach to visibility in AI systems. Unlike…

Norbert KathrinerJanuary 13, 2026

AI Visibility AI and automation

There is no ranking in LLMs

Why we need to stop treating LLMs like search engines and what professional monitoring of AI visibility should look like.

Norbert KathrinerDecember 12, 2025

Entity Recognition und Evidence Weighting: Wie LLMs entscheiden wer zitiert wird.

AI Visibility AI and automation

Entity Recognition and Evidence Weighting: How LLMs decide who gets cited.

While the GEO industry measures fan-out queries, AI Visibility is only decided by entity recognition and evidence weighting. This article…

Norbert KathrinerNovember 9, 2025

Architekturprinzipien für AI Visibility / architectural principles for AI visibility

AI Visibility SEO & Domain Authority

Structure beats ranking: architectural principles for AI visibility beyond SEO

AI does not ask who is currently in first place, but who is considered reliable, precise and connectable in the…

Norbert KathrinerSeptember 9, 2025

Mit Entitäten zu maschinenlesbaren Strukturen für AI Visibility

AI Visibility AI and automation

With entities to machine-readable structures for AI Visibility

Friday evening, 6:05 pm. I decide that I'm "finally" going to write down our own entities properly. Not because I…

Norbert KathrinerAugust 15, 2025

AI Visibility AI and automation

The GEO trap

This article explains why GEO ("Generative Engine Optimization") looks tempting as an abbreviation, but falls short structurally, and what AI…

Norbert KathrinerJuly 13, 2025

UX Design AI Visibility

Gamechanger as a substitute for understanding

Every week a new AI tool, a new promise, another “game changer”: if you're honest, you'll catch yourself racing along…

Norbert KathrinerMay 26, 2025

maschinenlesbar oder unsichtbar - Machine-readable communication

AI and automation AI Visibility

Machine-readable or irrelevant – why companies need to rethink now

We talk about the dramatic shift in the infrastructure of visibility: from SEO to semantic readability for AI.

Norbert KathrinerMay 10, 2025

Sichtbar in ChatGPT werden - Visible in ChatGPT

SEO & Domain Authority AI Visibility

Becoming visible in ChatGPT – The guide to AI visibility

Because pure click numbers and impressions have long since had their day. The decisive factor is where you need to…

Norbert KathrinerApril 20, 2025

Branding & Design AI Visibility

Brand management through AI-supported SEO – understand the change

SEO is no longer just a technique to rank better in Google - it is the new, data-driven brand strategy.…

Norbert KathrinerMarch 3, 2025

Launch of Aivis-OS: The architecture standard for AI visibility

There is no ranking in LLMs

Entity Recognition and Evidence Weighting: How LLMs decide who gets cited.

Structure beats ranking: architectural principles for AI visibility beyond SEO

With entities to machine-readable structures for AI Visibility

The GEO trap

Gamechanger as a substitute for understanding

Machine-readable or irrelevant – why companies need to rethink now

Becoming visible in ChatGPT – The guide to AI visibility

Brand management through AI-supported SEO – understand the change

Boutique for digital communication

Impact in digital space

We are not cheap. We are not many. But we turn your brand into a system that works.

Boutique for digital communication
Digital agency for structured brand impact

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Boutique for digital communication GmbH

AI Visibility

Boutique for digital communication

Impact in digital space

We are not cheap. We are not many. But we turn your brand into a system that works.

Boutique for digital communication Digital agency for structured brand impact

Boutique for digital communication
Digital agency for structured brand impact