The GEO trap
![Die GEO‑Falle]()
This article explains why GEO ("Generative Engine Optimization") looks tempting as an abbreviation, but falls short structurally, and what AI…
Norbert KathrinerSeptember 13, 2025
Structure beats ranking: architectural principles for AI visibility beyond SEO
![Architekturprinzipien für AI Visibility / architectural principles for AI visibility]()
AI does not ask who is currently in first place, but who is considered reliable, precise and connectable in the…
With entities to machine-readable structures for AI Visibility
![Mit Entitäten zu maschinenlesbaren Strukturen für AI Visibility]()
Friday evening, 6:05 pm. I decide that I'm "finally" going to write down our own entities properly. Not because I…
Norbert KathrinerAugust 15, 2025
Gamechanger as a substitute for understanding
![io]()
Every week a new AI tool, a new promise, another “game changer”: if you're honest, you'll catch yourself racing along…
Norbert KathrinerMay 26, 2025
Machine-readable or irrelevant – why companies need to rethink now
![maschinenlesbar oder unsichtbar - Machine-readable communication]()
We talk about the dramatic shift in the infrastructure of visibility: from SEO to semantic readability for AI.
Norbert KathrinerMay 10, 2025
Becoming visible in ChatGPT – The guide to AI visibility
![Sichtbar in ChatGPT werden - Visible in ChatGPT]()
Because pure click numbers and impressions have long since had their day. The decisive factor is where you need to…
Norbert KathrinerApril 20, 2025
Brand management through AI-supported SEO – understand the change
![Markenführung durch AI-gestütztes SEO]()
SEO is no longer just a technique to rank better in Google - it is the new, data-driven brand strategy.…
Norbert KathrinerMarch 3, 2025
SEO brand management: Who will manage brands in the future? The role of SEO & AI
![Wer übernimmt die SEO-Markenführung?]()
The classic "head of brand" has had its day. The future belongs to AI-supported SEO strategists who manage brands in…
Norbert KathrinerNovember 4, 2024
How SEO agencies optimize brand strategy with AI
![SEO-Agenturen mit AI | Brand strategy with AI]()
Traditional SEO strategies no longer work. Many agencies still optimize for Google rankings without understanding the underlying brand strategy. But…
Norbert KathrinerOctober 4, 2024
