ALLYSCA
Client
dmcgroup
Year
2025
Repositioning of ALLYSCA Assistance – AI-supported, user-centered, effective.
At the center: the benefits for ALLYSCA’s customers.
In the background: a strategically managed system architecture for content, design and visibility – implemented in just a few days with AI, DataForSEO and our design coding method.
ALLYSCA is an established quality provider in the assistance market – with a clear focus on service innovation, customer loyalty and operational excellence. However, the existing website no longer lived up to this claim: it was too generic in terms of content and visuals, too text-heavy and linguistically too strongly characterized by classic corporate communication.
What was sought was not a cosmetic refresh, but a stringent realignment – with a clear focus on the benefits for the customer, an outside-in logic and a language that differentiates without alienating.
The alignment
Outside-in strategy.
The realignment was based on an outside-in strategy that consistently focuses on the benefits for end customers, sales partners and clients. Instead of traditional briefings or workshop formats, data-based tools were used to make relevant topics, user needs and market movements visible.
The central control element was a multi-level content and structure architecture, developed with the help of Search Console, DataForSEO, Machined AI and an AI-supported competitor analysis. The visual implementation followed the principle of the design coding method: reduced, fast, differentiated – with high connectivity to digital platform logics and mobile usage scenarios.
All touchpoints – content, design, site structure – were orchestrated in just a few days so that they convey ALLYSCA’s value proposition in a clear, relevant and user-friendly way.
Measures & implementation
The website was redesigned in terms of content, structure and visuals within just a few weeks. The basis was a data-driven topic architecture based on clearly prioritized user questions – supplemented by a modern, fast and responsive design system with clear navigation logic.
The texts have been completely redeveloped: precise, comprehensible, free of corporate prose. They follow a uniform language system that creates trust and differentiates at the same time. The page structure has been radically simplified, search intentions have been logically clustered and content has a modular structure – ready for future scaling steps such as SEO, specialist content or automation.
The technical implementation was carried out entirely in-house – based on the company’s own design coding method.
Result & effect
The new website positions ALLYSCA in a clearer, more contemporary and more connectable way – without losing the familiar character of the brand. The tonality is differentiated, the content relevant, the structure intuitive.
What used to require explanation is now to the point. What previously seemed like one provider among many now confidently communicates the qualitative difference.
The basis for this effect was a data-based change of perspective: instead of making assumptions about target groups, the actual user questions were analyzed and structured with the help of specialized tools (including Search Console, DataForSEO, competitor analyses). But that was only the first step: the real challenge was to answer these questions clearly and comprehensibly – in a language that creates trust but does not produce empty phrases.
Rarely has it been so clear how difficult it is for companies to formulate their own offer in a comprehensible and differentiated way. This was precisely the strength of the process: complexity was reduced, benefits clarified and content consistently thought through from the customer’s perspective.
Mention must also be made of the excellent collaboration with the dmcgroup agency. They accompanied the process with empathy and communication skills – and gave the client the confidence to go along with this transformation. Without their mediating and supporting role, this step would not have been possible in this form.
The result: a resilient, future-proof digital foundation – ready for visibility, trust and growth.
How we think, plan and implement:
Not a coincidence – but a system.
There is a structured system behind every implementation. Our AI-supported team ensures that strategy, language, UX and visibility work together seamlessly.
Get to know our hybrid AI team
Our offer
We pursue a holistic approach that combines solutions in the areas of digital strategy, online marketing, SEO, social media and content marketing in order to sustainably promote our clients’ digital presence and business success.
Digital Strategy
Branding & Design
UX & UI design
Online marketing
Content marketing with AI power
Online stores & eCommerce
Let's create something new together.
