{"id":14442,"date":"2025-03-30T23:27:33","date_gmt":"2025-03-30T21:27:33","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/"},"modified":"2025-11-11T08:49:38","modified_gmt":"2025-11-11T07:49:38","slug":"podcasting-in-b2b-how-companies-win-customers-with-audio-content","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/","title":{"rendered":"Podcasting in B2B &#8211; How companies win customers with audio content"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1743352560059{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]We&#8217;re talking about podcasting in B2B &#8211; I&#8217;m not talking about &#8220;two guys and a microphone&#8221; type formats, but about podcasts that are specifically designed for B2B communication, branding and strategic content marketing. Podcasts that work. And not for listener numbers or vanity &#8211; but for real impact: visibility. Positioning. Customers.[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;4&#8243; divider_color=&#8221;extra-color-gradient-2&#8243; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1743352546133{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>In this article, I&#8217;ll show you:<\/strong><\/p>\n<ul>\n<li>why podcasting is so much more effective in B2B than the usual formats,<\/li>\n<li>how to develop a company podcast that is heard &#8211; and needed,<\/li>\n<li>what you need to start technically clean and with strong content,<\/li>\n<li>and what mistakes you should avoid if you don&#8217;t want to sink into irrelevance.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13334&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1743351789968{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Because what comes next is: <\/strong><strong>Podcasting with substance. <\/strong><\/p>\n<p><strong>For people with ambition. <\/strong><strong>And for brands with attitude.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742933528836{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]This isn&#8217;t a superficial &#8220;how to start a podcast&#8221; quick guide.<br \/>\nThis is the complete strategy &#8211; with everything you need to redefine your brand with audio content.<\/p>\n<p>If you&#8217;re ready to develop a content format that creates impact, not just clicks, then read on.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742932452787{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1c1c1c;color:#1c1c1c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1c1c1c;color:#1c1c1c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#What_is_a_corporate_podcast\" >What is a corporate podcast?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#Why_podcasting_works_in_B2B_%E2%80%93_and_works_like_no_other_format\" >Why podcasting works in B2B &#8211; and works like no other format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#How_a_company_podcast_multiplies_your_content_strategy\" >How a company podcast multiplies your content strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#Format_selection_moderation_production_%E2%80%93_how_to_start_smart_and_not_sound_like_an_amateur\" >Format selection, moderation &amp; production &#8211; how to start smart and not sound like an amateur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#Audio_SEO_visibility_%E2%80%93_how_to_get_found_without_advertising\" >Audio SEO &amp; visibility &#8211; how to get found without advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#Distribution_reach_building_%E2%80%93_how_to_get_your_podcast_into_the_right_ears\" >Distribution &amp; reach building &#8211; how to get your podcast into the right ears<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#Reference_project_Olaf_Marticke_%E2%80%93_%E2%80%9CDont_just_talk_do_it%E2%80%9D\" >Reference project: Olaf Marticke &#8211; &#8220;Don&#8217;t just talk, do it&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#Best_practices_case_studies_%E2%80%93_what_other_B2B_companies_are_doing_right\" >Best practices &amp; case studies &#8211; what other B2B companies are doing right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#Link_tips\" >Link tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasting-in-b2b-how-companies-win-customers-with-audio-content\/#Sources\" >Sources<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_corporate_podcast\"><\/span>What is a corporate podcast?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742932520137{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]A company podcast &#8211; also often called a corporate podcast or B2B podcast &#8211; is not entertainment talk, an ego format or an advertising jingle on repeat. It is a strategic tool. A channel through which you talk to your target group &#8211; at eye level, personally, sustainably.<\/p>\n<h3>Definition &#8211; concise but razor-sharp<\/h3>\n<p>A corporate podcast is a regular audio format that strategically serves to strengthen the visibility, trust and positioning of a brand in the market.<\/p>\n<p>This means that you use your company&#8217;s voice not to advertise, but to create relevance. Not to explain products, but to solve the problems of your target group. And above all: to be heard &#8211; literally.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743355384977{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>B2B demarcation: no &#8220;babble podcast&#8221;, no &#8220;true crime for decision-makers&#8221;<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743352306051{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]What many people do wrong is transfer the Netflix principle to business. Just because True Crime, Lanz &amp; Precht or sleep podcasts have a reach in the millions doesn&#8217;t mean that your target group is looking for something like that. Decision-makers in the SME sector don&#8217;t listen to podcasts to be entertained &#8211; they listen to get ahead.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;8%&#8221; bottom_padding_phone=&#8221;8%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#c1cfdc&#8221; background_color_opacity=&#8221;0.3&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1743352870920{margin-top: 0px !important;}&#8221; text_direction=&#8221;default&#8221;]That&#8217;s why a corporate podcast only works if it:<\/p>\n<ul>\n<li>is target group-specific,<\/li>\n<li>works with a focus on specific topics,<\/li>\n<li>and puts your expertise at the center &#8211; not your product.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1743355408251{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Possible formats for a B2B company podcast<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742932642414{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Depending on your strategy and resources, you can choose between different formats &#8211; here are the most important ones:[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#c1cfdc&#8221; background_color_opacity=&#8221;0.3&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Interview&#8221; col_2_content=&#8221;You talk to experts, customers, partners or even competitors.&#8221; col_3_content=&#8221;Ideal for networkers and opinion leaders.&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Solo episodes&#8221; col_2_content=&#8221;You explain complex topics in 10-20 minutes on your own.&#8221; col_3_content=&#8221;Good for personal branding &amp; professional authority.&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Co-Host-Talk&#8221; col_2_content=&#8221;Two people guide you through topics, news or industry developments in a dialog.&#8221; col_3_content=&#8221;Perfect for lively content and different perspectives.&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Storytelling&#8221; col_2_content=&#8221;Narrative episodes with original sound bites, case studies, dramaturgy.&#8221; col_3_content=&#8221;Costly, but extremely effective in employer branding or product launches.&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Hybrid&#8221; col_2_content=&#8221;Mixture of solo + interview + Q&amp;A.&#8221; col_3_content=&#8221;Maximum flexibility &#8211; if you do it with confidence.&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742932866606{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]The important thing is: The format must suit you, your topic and your target group &#8211; not the current Spotify trend.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1742933097016{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>What a company podcast can do<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742933965194{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]A well-made B2B podcast brings you:<\/p>\n<ul>\n<li><strong>Trust through voice<\/strong> &#8211; you become an audible brand.<\/li>\n<li><strong>Visibility via niche keywords<\/strong> &#8211; via transcripts &amp; show notes.<\/li>\n<li><strong>Customer loyalty through added value<\/strong> &#8211; you become part of your target group&#8217;s everyday life.<\/li>\n<li><strong>Reach via networks<\/strong> &#8211; guests share your followings, LinkedIn responds.<\/li>\n<li><strong>Content material for months<\/strong> &#8211; a podcast can be used 10 times over.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742933973484{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]And the best thing is: you don&#8217;t need a recording studio, speaker training or 10,000 followers. All you need is a clear positioning, a relevant topic and the courage to make a real statement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13388&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742934144074{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Why_podcasting_works_in_B2B_%E2%80%93_and_works_like_no_other_format\"><\/span>Why podcasting works in B2B &#8211; and works like no other format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742934174228{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>&#8220;Podcast is nice to have.&#8221; \u27a1\ufe0e Wrong.<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742934208655{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Podcasts are not a toy for marketing departments with too much time on their hands &#8211; they are one of the <strong>most effective tools in B2B content marketing<\/strong> if you use them correctly.<\/p>\n<p>If you want to be seen, understood and remembered as a company today, it is no longer enough to produce content. You need <strong>a connection<\/strong>. And no other format achieves this as directly, personally and sustainably as the voice.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1742934302616{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>People listen to who they trust<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743353274495{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]In B2B, it&#8217;s not just the product that counts &#8211; it&#8217;s who stands behind it. Trust is the currency. A podcast brings you directly to <strong>the ears of your target group<\/strong> &#8211; without algorithms, without scroll stress, without banner blindness.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;8%&#8221; bottom_padding_phone=&#8221;8%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#c1cfdc&#8221; background_color_opacity=&#8221;0.3&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1743353340907{margin-top: 0px !important;}&#8221; text_direction=&#8221;default&#8221;]While everyone is shouting for attention, you whisper the solution quietly in their ear.<\/p>\n<ul>\n<li>80% of listeners listen to podcasts to the end.<\/li>\n<li>The average length of stay is 20 to 40 minutes.<\/li>\n<li>No other content channel can do that.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742934360724{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]This means: Your brand is given space. Your attitude becomes tangible. Your voice becomes the voice of competence.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1742934423026{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>What podcasts can do better than blog, video &amp; social<\/h3>\n[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; 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column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;multiple_columns&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Blog&#8221; col_2_content=&#8221;Focus: Medium&#8221; col_3_content=&#8221;Trust: Medium&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;multiple_columns&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Video&#8221; col_2_content=&#8221;Focus: High&#8221; col_3_content=&#8221;Trust: Medium&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;multiple_columns&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Social Post&#8221; col_2_content=&#8221;Focus: Short&#8221; col_3_content=&#8221;Confidence: Low&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;multiple_columns&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Podcast&#8221; col_2_content=&#8221;Focus: High&#8221; col_3_content=&#8221;Trust: High&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742934461765{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Podcasting beats other formats, especially where it counts: <strong>Engagement &amp; differentiation<\/strong>. Because where a blog is skimmed, a video is clicked away and a post is scrolled, a podcast is listened to &#8211; <strong>actively or incidentally<\/strong>, but always intimately.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1743355451401{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Podcasting &#8211; the perfect niche for smart companies<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742934932999{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]In B2B in particular, you have a gift that many other sectors don&#8217;t have: <strong>Top target groups. Clear problems. Relevant solutions. <\/strong><\/p>\n<p>This is the ideal breeding ground for content with substance &#8211; and this is exactly what podcasting was invented for. <strong>A B2B podcast is not a mass format, but a precision tool.<\/strong> It doesn&#8217;t work broadly, but deeply. Not for clicks, but for relevance.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;60&#8243; bottom_padding_desktop=&#8221;60&#8243; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_top_desktop=&#8221;4&#8243; border_bottom_desktop=&#8221;4&#8243; column_border_color=&#8221;#000000&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; image=&#8221;4361&#8243; color=&#8221;Default&#8221; quote=&#8221;You don&#8217;t need 10,000 listeners. You need 100 decision-makers who say: &#8220;They get it.&#8221; &#8221; name=&#8221;Norbert Kathriner&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1742934973642{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Thought leadership begins with voice<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743354345090{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Those who are heard are <strong>perceived<\/strong> as <strong>opinion leaders.<\/strong><br \/>\nAnd those who can explain complex topics clearly and comprehensibly become authorities &#8211; without having to call themselves such.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_circle_images images=&#8221;13363,13361,13359&#8243; sizing=&#8221;200&#8243; positioning=&#8221;standard&#8221; alignment_desktop=&#8221;left&#8221; alignment_tablet=&#8221;inherit&#8221; alignment_phone=&#8221;inherit&#8221; animation=&#8221;none&#8221; image_size=&#8221;large&#8221; image_loading=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743354353923{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]A podcast is the stage on which you present yourself:<\/p>\n<ul>\n<li><strong>As you think.<\/strong><\/li>\n<li><strong>What you know.<\/strong><\/li>\n<li><strong>And who you work for.<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742935111346{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Whether you are an agency, manufacturer, consultant or SaaS provider: <strong>Your brand voice<\/strong> is your strongest weapon if it hasn&#8217;t been stripped of irrelevance. Podcasting allows you to bring it back.<\/p>\n<p>So: If you want to be visible in B2B today, it&#8217;s not enough to just post anything. You need a format that generates trust, allows depth and is not shot to pieces by algorithms. Podcasting is this format.<\/p>\n<p>And the best thing? It&#8217;s scalable, efficient, reusable &#8211; and it&#8217;s easier than you think to get started.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13384&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742936623262{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"How_a_company_podcast_multiplies_your_content_strategy\"><\/span>How a company podcast multiplies your content strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742936682964{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]A podcast is not an add-on project. Not a &#8220;nice-to-have&#8221;. Not a parallel universe. A podcast is &#8211; if you set it up wisely &#8211; the <strong>centerpiece of your content strategy<\/strong>. It not only generates trust, but also <strong>content<\/strong>. And lots of it.<\/p>\n<p>Once recorded, a podcast episode can be broken down into <strong>5 to 10 usable formats<\/strong>, each of which can achieve reach and impact individually.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13166&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742935327348{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>The podcast as a content center<\/h3>\n<p>Your podcast is more than an audio track &#8211; it is:<\/p>\n<ul>\n<li>a blog article with attitude,<\/li>\n<li>a LinkedIn post with a punchline,<\/li>\n<li>a quote for your sales slide,<\/li>\n<li>a LinkedIn carousel,<\/li>\n<li>a newsletter opener,<\/li>\n<li>a slide for your next webinar.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742936717618{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]You produce<strong> once deep<\/strong> &#8211; and distribute <strong>widely<\/strong>. This saves resources, increases visibility and finally gives your communication a consistent storyline. As you can see, a strong episode is not a drop in the feed &#8211; it&#8217;s a content ecosystem.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13168&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742935383048{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>How to get the maximum content ROI out of every episode<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742935461128{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Starting point: You publish a new episode &#8211; e.g. an interview with an expert on the topic of &#8220;The future of sales in mechanical engineering&#8221;.<\/p>\n<p>You can generate from this:<\/p>\n<ul>\n<li><strong>Transcript<\/strong> \u2192 as a blog post with SEO optimization<\/li>\n<li><strong>Quote graphics<\/strong> \u2192 for LinkedIn, Instagram or X<\/li>\n<li><strong>LinkedIn post<\/strong> \u2192 with teaser statement, problem outline and call-to-action<\/li>\n<li><strong>Newsletter intro<\/strong> \u2192 with 3 insights + link to the episode<\/li>\n<li><strong>Audiogram (short clip)<\/strong> \u2192 30 seconds for social or WhatsApp story<\/li>\n<li><strong>Content snippet<\/strong> for slide or whitepaper<\/li>\n<li><strong>FAQ answers<\/strong> \u2192 as website content or support articles<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742935484984{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]And suddenly you <strong>don&#8217;t<\/strong> have <strong>one episode, but a content cluster<\/strong> that works on all levels &#8211; SEO, thought leadership, engagement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13170&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742936790517{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Topic planning: Podcast first &#8211; the rest follows<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742936828697{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Most people do it wrong: they write blog articles, shoot videos, post something &#8211; and then think about whether they should perhaps do something for audio.<\/p>\n<p>Turn it around: <strong>Start with the podcast.<\/strong> Why?<\/p>\n<ul>\n<li>Because what is spoken is more authentic than what is texted.<\/li>\n<li>Because you develop topics faster when you speak them.<\/li>\n<li>Because you directly combine storytelling, positioning and personality.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742936845315{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]The written, visualized and shared content is then created from the spoken word. You don&#8217;t have to do everything twice &#8211; you just have to recycle strategically.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13172&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742936857131{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Repurposing: the key to efficiency<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742936906782{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Repurposing does not mean copy + paste. It means taking the core of a statement &#8211; and restaging it in different media forms.<\/p>\n<ul>\n<li><strong>One episode<\/strong> = blog article with extended context<\/li>\n<li><strong>The best quotes<\/strong> = LinkedIn headline<\/li>\n<li><strong>Three bullet points<\/strong> = carousel post<\/li>\n<li><strong>Your questions<\/strong> = FAQ for SEO<\/li>\n<li><strong>The audio excerpt<\/strong> = Instagram Reels with audiogram<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742936919095{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]And the best thing is: you say everything once &#8211; but are heard ten times.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13174&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742936935656{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Content strategy with podcasts: Your advantages<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742936976508{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<ul>\n<li><strong>Consistency:<\/strong> The podcast gives your content rhythm &amp; structure.<\/li>\n<li><strong>Scalability:<\/strong> You create more output with less effort.<\/li>\n<li><strong>SEO impact:<\/strong> Each episode delivers keyword-relevant content when you transcribe and link.<\/li>\n<li><strong>Branding:<\/strong> Your brand gets tonality, attitude, distinctiveness.<\/li>\n<li><strong>Efficiency:<\/strong> No more &#8220;What are we posting today?&#8221; moments &#8211; the podcast agenda dictates the content plan.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13176&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742936993828{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>The content marketing of the future is audio-first.<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742937020479{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Images are fleeting. Texts are skimmed over. But voice? Voice remains. It creates closeness, trust, personality.<\/p>\n<p>When your podcast is up and running, you&#8217;re not just a company. <strong>You are a voice. A face. One point of view. <\/strong> And that is worth more than any ad campaign.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13391&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742937094248{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Format_selection_moderation_production_%E2%80%93_how_to_start_smart_and_not_sound_like_an_amateur\"><\/span>Format selection, moderation &amp; production &#8211; how to start smart and not sound like an amateur<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742937133251{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]A corporate podcast doesn&#8217;t need studio atmospheres, radio jingles or speaker training. But it does need <strong>structure, clarity, recognition and a strong voice<\/strong>.<\/p>\n<p>Not in the sense of &#8220;perfect speaker&#8217;s voice&#8221;, but in the sense of: <strong>Attitude. Personality. Precision. <\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13166&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743363505664{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Choice of format: What suits you, your brand and your target group?<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743354847858{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Before you plug in the microphone, you need to know: <strong>How do you want to sound &#8211; and why?<\/strong><\/p>\n<p>Here are the 5 most relevant formats in the B2B context (format\/benefits\/risks) &#8211; with an honest assessment:[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#c1cfdc&#8221; background_color_opacity=&#8221;0.3&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Interview&#8221; col_2_content=&#8221;Network effect, guests bring reach &amp; expertise&#8221; col_3_content=&#8221;Preparation, good questions, technical handling&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Solo&#8221; col_2_content=&#8221;Clear expert focus, maximum control&#8221; col_3_content=&#8221;Requires charisma &amp; structure &#8211; otherwise monologue hell&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Co-Host&#8221; col_2_content=&#8221;Dynamic, lively dialog&#8221; col_3_content=&#8221;Chemistry must be right, otherwise risk of cringe&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Storytelling&#8221; col_2_content=&#8221;Emotional, unique, capable of storytelling&#8221; col_3_content=&#8221;High effort (editing, dramaturgy, music)&#8221;][nectar_horizontal_list_item columns=&#8221;3&#8243; column_layout_using_3_columns=&#8221;small_first&#8221; responsive_display=&#8221;stacked&#8221; col_1_text_align=&#8221;left&#8221; col_2_text_align=&#8221;left&#8221; col_3_text_align=&#8221;left&#8221; col_1_text_element=&#8221;h5&#8243; col_2_text_element=&#8221;p&#8221; col_3_text_element=&#8221;p&#8221; font_family=&#8221;p&#8221; hover_effect=&#8221;none&#8221; icon_family=&#8221;none&#8221; icon_size=&#8221;regular&#8221; col_1_content=&#8221;Hybrid&#8221; col_2_content=&#8221;Flexible, varied, scalable&#8221; col_3_content=&#8221;Requires editorial clarity&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742937281487{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Rule No. 1:<\/strong> Don&#8217;t do what you think is good &#8211; do what your target group wants to hear. A CFO doesn&#8217;t want a sitcom format. A medium-sized company doesn&#8217;t want a Netflix narrative. <strong>He wants clarity, substance, decision support.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13168&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742937445308{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Structure beats spontaneity<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742937477271{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Being spontaneous is great &#8211; but not haphazard. Especially in a B2B podcast, you need a common thread. At the very least:<\/p>\n<ul>\n<li><strong>Hook<\/strong> (Why should I listen?)<\/li>\n<li><strong>Problem<\/strong> (What is the challenge?)<\/li>\n<li><strong>Analysis<\/strong> (What is behind it?)<\/li>\n<li><strong>Solution<\/strong> (What can be done?)<\/li>\n<li><strong>CTA<\/strong> \/ Graduation (What now?)<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742937506514{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]This 5-link logic can support any topic &#8211; whether solo or in dialog.<\/p>\n<p><strong>Tip:<\/strong> Start every episode with <strong>a strong sentence<\/strong> &#8211; clear, direct, honest. No small talk, no warm-up talk. Position yourself immediately.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13170&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742937532443{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Moderation: Sovereign, not sterile<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742937562343{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]You don&#8217;t need to be a media professional &#8211; but you do need an attitude.<\/p>\n<p>A good host is:<\/p>\n<ul>\n<li>clear in language (without buzzword fog),<\/li>\n<li>attentive listening (not just thinking about the next question),<\/li>\n<li>and <strong>ready to lead the conversation<\/strong> &#8211; not just reel it off.<\/li>\n<\/ul>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1743363392692{margin-top: 0px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>When you do an interview:<\/strong><\/p>\n<ul>\n<li>No 08\/15 questions (&#8220;Tell us something about yourself&#8221;)<\/li>\n<li>No scheme F (&#8220;What are your 3 tips for&#8230;&#8221;)<\/li>\n<li>Instead: <strong>Theories, friction, depth.<\/strong> Example: &#8220;Many entrepreneurs believe that you can restructure a dying business model. Is that true &#8211; or is it just wishful thinking?&#8221;<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1743363399529{margin-top: 0px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>When you speak solo:<\/strong><\/p>\n<ul>\n<li>No reading of text &#8211; keywords, clear structure, natural flow.<\/li>\n<li>Short sentences. Variable rhythm.<\/li>\n<li>Smile when you speak &#8211; you can hear it.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742937701170{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]And importantly: <strong>courage of opinion.<\/strong><\/p>\n<p>The biggest mistake in B2B podcasts is the fear of alienating someone. But the opposite happens: <strong>Those who show a clear edge win real fans.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13172&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743365889875{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Technique: You need clarity<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1742937860189{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Editing &amp; Postproduction<\/strong><\/p>\n<ul>\n<li>Out with &#8220;Uh&#8221;, &#8220;Um&#8221;, pauses for thought (if it&#8217;s annoying)<\/li>\n<li>Light compression, equalizer, normalize volume<\/li>\n<li>No radio music. No sound effect overkill.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1742937877279{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Hosting platforms<\/strong><\/p>\n<ul>\n<li>For beginners: Spotify for Podcasters (free)<\/li>\n<li>For professionals: Buzzsprout, Podigee, Transistor<\/li>\n<li>Look out for: Apple\/Spotify connection, good analytics, RSS portability<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1742937810449{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Microphone<\/strong><\/p>\n<ul>\n<li>Recommendation: Samson Q2U, Rode NT-USB, Shure MV7 (depending on budget)<\/li>\n<li>No laptop microphone. No AirPods setup. Period.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1742937838621{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Software<\/strong><\/p>\n<ul>\n<li>Recording &amp; Editing (Solo): Audacity (free), Descript (text-based), Hindenburg (professional level)<\/li>\n<li>Remote interviews: Riverside.fm, Squadcast, Zencastr \u2192 Not Zoom &#8211; poor sound quality, little control<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742937934740{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Your podcast will not be successful through technology &#8211; but through clarity. Clarity in format, in language, in topic. You don&#8217;t need a team of ten people. You need: a microphone, a concept and <strong>the courage to speak with a real voice<\/strong>. If you have that, your podcast is not a project &#8211; it&#8217;s a branding tool.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13391&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742938221902{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Audio_SEO_visibility_%E2%80%93_how_to_get_found_without_advertising\"><\/span>Audio SEO &amp; visibility &#8211; how to get found without advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742938262187{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Podcasting is not an end in itself. You want to be heard. But it&#8217;s not enough to upload your episodes somewhere and hope for Spotify. You have to make sure that your podcast is visible &#8211; in search engines, in directories, on your website.<\/p>\n<p>Good content is important.<br \/>\n<strong>But good content that is found is the lever.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13166&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742938304591{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Basic principle: Google cannot (yet) hear audio &#8211; but it can read it<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938340723{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]A podcast is an audio file. But Google is a text monster. This means that if you want your podcast to be found, you have to give it <strong>body text<\/strong> &#8211; in the form of:<\/p>\n<ul>\n<li>Transcripts<\/li>\n<li>detailed show notes<\/li>\n<li>Meta descriptions<\/li>\n<li>Keyword-optimized titles<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938359564{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Only then will Google understand what it&#8217;s all about &#8211; and be able to <strong>index and rank<\/strong> your <strong>content<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13168&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742938379077{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Transcription: The underestimated SEO booster<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938417824{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]A complete <strong>transcript<\/strong> of your episode is not a luxury &#8211; it&#8217;s a multiplier:<\/p>\n<ul>\n<li>It delivers Google <strong>long-tail keywords<\/strong> in bulk.<\/li>\n<li>It increases <strong>accessibility<\/strong> (also important for the image).<\/li>\n<li>It creates <strong>text bases<\/strong> for blog articles, snippets and FAQs.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938459716{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Today, tools such as <strong>Descript, Trint, Otter.ai<\/strong> or <strong>Whisper<\/strong> (OpenAI) deliver almost perfect transcripts &#8211; with just a few clicks.<\/p>\n<p><strong>Pro tip: <\/strong>Link transcripts on a separate page (not as a PDF), structured with subheadings, jump labels and an embedded player.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13170&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742938487101{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Shownotes: Not a minor matter, but an SEO weapon<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938552003{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Good show notes are not &#8220;blah blah, episode 8 is online&#8221;. They are your mini blog post about the episode &#8211; with the following elements:<\/p>\n<ul>\n<li>Introduction with <strong>keywords<\/strong>: What can the listener expect, in what depth?<\/li>\n<li>Bullet points or <strong>chapter overview<\/strong><\/li>\n<li><strong>Key statements \/ quotes<\/strong><\/li>\n<li><strong>Links<\/strong> to mentioned persons, tools, pages<\/li>\n<li><strong>Call-to-action<\/strong>: &#8220;More on topic X&#8221;, &#8220;Get in touch&#8221;, etc.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938587918{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Example:<\/strong><\/p>\n<p>&#8220;In this episode, Olaf Marticke talks about radical realignment in dying industries &#8211; why optimization is often only cosmetic, when a business model is really dead and how you can check your future potential in 3 questions.<strong>&#8220;<\/strong><\/p>\n<p><strong>\u2192 This is not only helpful &#8211; it ranks<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13172&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742938611776{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Title &amp; metadata: Clear, precise, close to the keyword<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938672357{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Your episode title is not clickbait. But it&#8217;s not the place for creative prose either. <strong>Write the way your target group searches.<\/strong><\/p>\n<ul>\n<li><strong>Bad:<\/strong> &#8220;Between hope and reality &#8211; episode 3&#8221;<\/li>\n<li><strong>Better:<\/strong> &#8220;Business model on the brink? Why hope is not a strategy &#8211; with Olaf Marticke&#8221;<\/li>\n<li><strong>Stark:<\/strong>&#8220;Restructuring in dying industries: 3 principles for a radical new start &#8211; an interview with Olaf Marticke&#8221;<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938709968{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Use <strong>descriptive URLs<\/strong>, <strong>keyword proximity<\/strong>, and <strong>clear tags\/categories<\/strong> on your hosting platform. Every platform (Spotify, Apple, Google) uses this information for rankings.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13174&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742938728417{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Your own website as a visibility center<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938751147{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Your podcast needs a <strong>landing page<\/strong> on your website. Period.<\/p>\n<ul>\n<li>Overview of all episodes with search &amp; filter function<\/li>\n<li>Individual pages per episode with embedded player + transcript + show notes<\/li>\n<li>SEO-friendly structure (H1-H2-H3, meta description, alt tags, etc.)<\/li>\n<li>Internal linking to related topics \/ services<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938770821{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Why?<\/strong> Because your website is the only place where you have full SEO control. Spotify and Apple don&#8217;t give you rankings in Google &#8211; but your CMS does.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13176&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742938798086{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Platform SEO: Be everywhere &#8211; with the same clarity<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938814384{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Submit your podcast to:<\/p>\n<ul>\n<li>Apple Podcasts<\/li>\n<li>Spotify<\/li>\n<li>Amazon Music \/ Audible<\/li>\n<li>Google Podcasts (soon YouTube Music)<\/li>\n<li>Deezer, Podimo, Pocket Casts etc.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742938836402{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Use the same metadata everywhere, good images (1600\u00d71600), and describe your podcast in a way that a stranger will immediately recognize:<\/p>\n<p><strong>&#8220;Aha, that&#8217;s what it&#8217;s about. And that&#8217;s for me.&#8221; <\/strong>Consistency + clarity = algorithm love.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;3%&#8221; left_padding_desktop=&#8221;3%&#8221; right_padding_desktop=&#8221;3%&#8221; top_padding_phone=&#8221;4%&#8221; bottom_padding_phone=&#8221;4%&#8221; left_padding_phone=&#8221;4%&#8221; right_padding_phone=&#8221;4%&#8221; bottom_margin=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;seolink&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1742938855884{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Advanced SEO moves (for advanced users)<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743366573682{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<ul>\n<li>Use <a href=\"https:\/\/schema.org\/PodcastEpisode\" target=\"_blank\" rel=\"noopener\"><strong>Schema.org markup<\/strong><\/a> for podcasts (e.g. via WordPress plugins or manually) to mark up episodes in a structured way.<\/li>\n<li>Integrate the podcast into existing <strong>topic clusters<\/strong> (e.g. as pillar content on B2B marketing, brand building, transformation).<\/li>\n<li><strong>YouTube<\/strong>: Upload the audio episodes with still image or video track, use chapter markers, transcripts, titles with keywords &#8211; this brings search engine traffic from two sides.<\/li>\n<li>Build one <strong>FAQ section per episode<\/strong> that has snippet potential.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743366393257{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]A podcast without SEO is like an excellent speaker in an empty hall. If you want your content to be found, linked, shared and cited, you have to make sure it is readable &#8211; for Google, for platforms, for people.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742939387541{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Distribution_reach_building_%E2%80%93_how_to_get_your_podcast_into_the_right_ears\"><\/span>Distribution &amp; reach building &#8211; how to get your podcast into the right ears<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1743367009385{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]You&#8217;ve recorded a good episode. Maybe even the best one of your life. But as long as <strong>nobody hears<\/strong> it, it&#8217;s nothing more than an MP3 file on a server. <strong>Reach <\/strong>doesn&#8217;t <strong>come <\/strong>from quality alone &#8211; it comes<strong> from clever distribution.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1743355286877{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Basic principle of podcasting in B2B: You don&#8217;t have to be everywhere &#8211; but everywhere your target group is<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743367411582{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Not every podcast needs to be on TikTok. Not every episode needs a trailer. But: <strong>You need a clear distribution plan.<\/strong> A rhythm. And channels that work. Here are the most important levers:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13410&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743367057852{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Platform presence: Be everywhere B2B listeners are looking<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742939799221{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Mandatory platforms:<\/strong><\/p>\n<ul>\n<li>Spotify<\/li>\n<li>Apple Podcasts<\/li>\n<li>Amazon Music \/ Audible<\/li>\n<li>Google Podcasts (soon: YouTube Music)<\/li>\n<li>Deezer<\/li>\n<li>Pocket Casts<\/li>\n<li>RSS directory services such as Podcast.de or Podchaser<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742939644057{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Make sure that your podcast is <strong>submitted<\/strong> there <strong>, fully described<\/strong> and <strong>categorized<\/strong> &#8211; with clear language, keywords and a professional cover.<\/p>\n<p>Pro tip: The more platforms you cover, the more <strong>backlinks<\/strong> you get &#8211; and the better <strong>your podcast<\/strong> will be <strong>found in Google<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13166&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743367068579{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Your website: The home hub of your podcast<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742939729696{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Your podcast <strong>doesn&#8217;t<\/strong> belong to <strong>Spotify<\/strong>. <strong>Not Apple<\/strong>. <strong>It belongs to you<\/strong>. That&#8217;s why it needs its own section on your website &#8211; ideally:<\/p>\n<ul>\n<li>separate subpage per episode (with embedded player, transcript, show notes)<\/li>\n<li>Clear call-to-actions (e.g. &#8220;Make an appointment now&#8221; \/ &#8220;Send topic suggestion&#8221;)<\/li>\n<li>internal linking to related articles \/ services<\/li>\n<li>SEO optimization (see previous chapter)<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742939745795{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Why?<\/strong> Because you won&#8217;t get lost in the algorithm. And because you can measure traffic, retarget and reuse content.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13168&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743367902234{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>LinkedIn: Your most powerful tool in B2B<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743367960306{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]If you work in B2B and don&#8217;t use LinkedIn for distribution, you&#8217;re missing out on 80% of your potential.<\/p>\n<p><strong>Use per episode:<\/strong><\/p>\n<ul>\n<li>1 teaser post with a provocative quote or learning<\/li>\n<li>1 carousel \/ slides with key takeaways<\/li>\n<li>1 personal experience post (&#8220;What I learned in the conversation with XY&#8230;&#8221;)<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743367929720{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Bonus:<\/strong> If you have guests &#8211; ask them to share the post. This will double your reach and build your reputation in your target group&#8217;s network.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13170&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743368075066{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Newsletter &amp; e-mail: The underestimated traffic driver<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743368120087{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Each new episode is more than just information &#8211; it&#8217;s a conversation starter.<\/p>\n<p><strong>Use your newsletter to:<\/strong><\/p>\n<ul>\n<li>to announce new episodes,<\/li>\n<li>deepen topics,<\/li>\n<li>to ask questions,<\/li>\n<li>to obtain feedback.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743368093853{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Pro tip:<\/strong> Integrate your podcast into existing email processes &#8211; e.g. as a link in the sales team&#8217;s signature or as a content nugget in onboarding.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13172&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743368158186{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>YouTube &amp; audiograms: Visibility through visualization<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743368195477{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Even if your podcast is not a video &#8211; you can <strong>still put<\/strong> it <strong>on YouTube<\/strong>:<\/p>\n<ul>\n<li>as still image with soundtrack<\/li>\n<li>as a video recording (e.g. for remote interviews)<\/li>\n<li>as audiogram: short snippets with visualization (e.g. soundwave + text quote)<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743368171188{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Advantage:<\/strong> YouTube is used as a search engine &#8211; and often even ranks better than other platforms via Google.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;10&#8243;][image_with_animation image_url=&#8221;13174&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1743368252920{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Use multipliers: Guests, partners, networks<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743368311437{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Every guest = a potential amplifier of your reach. Rule: Make it <strong>as easy as possible<\/strong> for them to share your episode:<\/p>\n<ul>\n<li>send them a prepared quote<\/li>\n<li>a LinkedIn post template<\/li>\n<li>an audiogram or sharepic<\/li>\n<li>the direct link to the episode<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743368268600{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Goal:<\/strong> Every guest becomes an ambassador for your brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Reference_project_Olaf_Marticke_%E2%80%93_%E2%80%9CDont_just_talk_do_it%E2%80%9D\"><\/span>Reference project: Olaf Marticke &#8211; &#8220;Don&#8217;t just talk, do it&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743355249793{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Podcasting in B2B: How a radically honest podcast became the voice of transformation<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743355258226{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Together with restructuring expert Olaf Marticke, we redesigned, technically implemented and editorially sharpened the <a href=\"https:\/\/m5.business\/m5-podcast\/\" target=\"_blank\" rel=\"noopener\">podcast &#8220;Nicht quatschen, machen&#8221;<\/a>. The aim was to create an unmistakable audio voice for his brand &#8211; beyond PR bluster or shallow industry chatter.<\/p>\n<p><strong>The result:<\/strong><br \/>\nAn uncompromisingly focused corporate podcast for entrepreneurs in crisis &#8211; with clear language, high relevance and a recognizable format that Olaf Marticke uses in LinkedIn debates, workshops and acquisition meetings as an amplifier of his positioning.<\/p>\n<p>The first episode of the new edition &#8211; &#8220;Business model of a declining industry&#8221; &#8211; hits the nerve of an entire target group: owners, managing directors and restructuring managers who find it difficult to make radical decisions.<\/p>\n<p><strong>Our services:<\/strong><br \/>\nConception &#8211; format development &#8211; production &#8211; editing &#8211; technical implementation &#8211; SEO support &#8211; content recycling<\/p>\n<p>Want to know how we use podcasting strategically for B2B brands?<br \/>\n<a href=\"https:\/\/norbert-kathriner.ch\/en\/contact-us\/\"><strong>Let&#8217;s talk.<\/strong><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Best_practices_case_studies_%E2%80%93_what_other_B2B_companies_are_doing_right\"><\/span>Best practices &amp; case studies &#8211; what other B2B companies are doing right<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1743368455665{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Staffbase &#8211; &#8220;Infernal Communication&#8221;<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Goal:<\/strong> Thought leadership in the area of internal communication<\/li>\n<li><strong>Format:<\/strong> Interview &amp; Storytelling<\/li>\n<li><strong>Target group:<\/strong> HR\/communication managers of large companies<\/li>\n<li><strong>Tone:<\/strong> relaxed, ironic, but well-founded<\/li>\n<li><strong>Strategy:<\/strong> Development of an entertaining corporate audio magazine<\/li>\n<li><strong>Result:<\/strong> 90 % completion rate, multiple organic mentions, branding advantage<\/li>\n<li><strong>Learning effect:<\/strong> Even complex B2B topics can be successfully packaged with irony, speed and style &#8211; if the target group is understood.<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1743369205077{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/staffbase.com\/en\/podcast\/\" target=\"_blank\" rel=\"noopener\">Podcasts for communicators | Staffbase<\/a>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;4&#8243; divider_color=&#8221;extra-color-gradient-2&#8243; custom_height=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1743368783553{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Tonkean &#8211; &#8220;Modern Business Operations&#8221;<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Goal:<\/strong> Credibility as a SaaS provider at the enterprise level<\/li>\n<li><strong>Format:<\/strong> Interview with relevant decision-makers (CIOs, COOs)<\/li>\n<li><strong>Target group:<\/strong> Enterprise Ops professionals<\/li>\n<li><strong>Technology:<\/strong> Production by specialized provider (Lower Street)<\/li>\n<li><strong>Result:<\/strong> 174 % listener growth in 3 months, top rankings in Spotify category, listeners from target customer companies<\/li>\n<li><strong>Learning effect:<\/strong> If you play a defined niche and get real decision-makers talking, your podcast becomes your ticket to the market.<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1743369647862{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/www.tonkean.com\/mbopod\" target=\"_blank\" rel=\"noopener\">Modern Business Operations (by Tonkean)<\/a>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;4&#8243; divider_color=&#8221;extra-color-gradient-2&#8243; custom_height=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1743368851179{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Basecamp &#8211; &#8220;Rework&#8221;<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Goal:<\/strong> Value-oriented content marketing without a product focus<\/li>\n<li><strong>Format:<\/strong> Storytelling, interviews, personal perspectives<\/li>\n<li><strong>Tone:<\/strong> Anti-Silicon Valley, calm, opinionated<\/li>\n<li><strong>Target group:<\/strong> Entrepreneurs who &#8220;think differently&#8221;<\/li>\n<li><strong>Strategy:<\/strong> topics such as focus, burnout, remote work<\/li>\n<li><strong>Result:<\/strong> cult status in the start-up and indie business scene<\/li>\n<li><strong>Learning effect:<\/strong> You don&#8217;t have to talk about your product all the time &#8211; if you talk about what moves your target group. Values beat features.<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1743369740737{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/www.youtube.com\/playlist?list=PLwo5Hcps5IkBBAv1-_HPOMvC4Rn1p8lsQ\" target=\"_blank\" rel=\"noopener\">The REWORK Podcast &#8211; YouTube<\/a>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;4&#8243; divider_color=&#8221;extra-color-gradient-2&#8243; custom_height=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1743368921481{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Allianz Trade &#8211; &#8220;Wheel of Risk&#8221;<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Objective:<\/strong> Branding in the finance and risk industry<\/li>\n<li><strong>Format:<\/strong> Expert discussions with practical relevance<\/li>\n<li><strong>Tone:<\/strong> Serious, but approachable<\/li>\n<li><strong>Target group:<\/strong> CFOs, risk decision-makers, logistics and industry managers<\/li>\n<li><strong>Result:<\/strong> listeners in 60+ countries, 95 % completion rate<\/li>\n<li><strong>Learning effect:<\/strong> You can reach people even in supposedly &#8220;dry&#8221; industries &#8211; if you analyze specific problems and offer solutions.<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1743369850171{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/www.allianz-trade.com\/en_US\/resources\/wheel-of-risk-podcast.html\" target=\"_blank\" rel=\"noopener\">Wheel Of Risk Podcast | Insights From Top Business Executives<\/a>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;4&#8243; divider_color=&#8221;extra-color-gradient-2&#8243; custom_height=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><span class=\"ez-toc-section\" id=\"Link_tips\"><\/span>Link tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>How we repositioned Olaf Marticke digitally &#8211; <a href=\"https:\/\/norbert-kathriner.ch\/en\/portfolio\/digital-360-realignment-and-brand-strategy\/\">a holistic transformation<\/a><\/li>\n<li>The DNA of Zurich-based private bank Bellerive AG becomes visible and <a href=\"https:\/\/norbert-kathriner.ch\/en\/portfolio\/dynamic-price-visualization-for-privatbank-bellerive-ag\/\">audible with a financial podcast<\/a>.<\/li>\n<li>Podcasts: <a href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/\">The next big thing in content marketing?<\/a><\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;4&#8243; divider_color=&#8221;extra-color-gradient-2&#8243; custom_height=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><span class=\"ez-toc-section\" id=\"Sources\"><\/span>Sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>1. basics &amp; strategies for B2B podcasting<\/strong><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/everything-you-need-to-know-before-starting-a-podcast\" target=\"_blank\" rel=\"noopener\">HubSpot &#8211; Everything You Need to Know Before Starting a Podcast<\/a><\/p>\n<p>Overview article from HubSpot with a practical guide for podcast beginners &#8211; from topic selection to distribution, with a focus on content marketing goals.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/designing-a-podcast-for-audio-seo\" target=\"_blank\" rel=\"noopener\">HubSpot &#8211; Designing a Podcast for Audio SEO<\/a><\/p>\n<p>HubSpot explains how podcasts can be optimized for search engines &#8211; with tips on metadata, transcripts, episode titles and hosting platforms.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-research\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute &#8211; B2B Benchmarks, Budgets and Trends<\/a><\/p>\n<p>Annual study on the status quo of B2B content marketing with figures on channel usage, formats and podcast relevance in B2B.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2023\/\" target=\"_blank\" rel=\"noopener\">Edison Research &#8211; The Infinite Dial 2023<\/a><\/p>\n<p>One of the most comprehensive podcast user studies in the USA &#8211; provides data on listening behavior, platforms, advertising impact and reach of podcasts.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/castos.com\/podcast-seo\/\" target=\"_blank\" rel=\"noopener\">Castos &#8211; Podcast SEO: The Ultimate Guide<\/a><\/p>\n<p>In-depth guide to audio SEO: How to make your podcast technically and content-wise visible on Google and podcast platforms.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;][\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>2. technology &amp; production<\/strong><\/p>\n<p><a href=\"https:\/\/riverside.fm\/blog\/\" target=\"_blank\" rel=\"noopener\">Riverside.fm &#8211; Podcast Interview Tips<\/a><\/p>\n<p>Practical tips for conducting professional podcast interviews: Preparation, questioning techniques, interviewing techniques.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/www.descript.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Descript &#8211; What is a Podcast Transcription?<\/a><\/p>\n<p>Introduction to transcription and how it makes podcasts more visible; including tools and best practices.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/www.buzzsprout.com\/blog\/how-to-start-a-podcast\" target=\"_blank\" rel=\"noopener\">Buzzsprout &#8211; How to Start a Podcast (Beginner&#8217;s Guide)<\/a><\/p>\n<p>Step-by-step instructions for the technical setup of a podcast &#8211; microphone selection, hosting, publishing.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/podcasters.spotify.com\/\" target=\"_blank\" rel=\"noopener\">Spotify for Podcasters (formerly Anchor)<\/a><\/p>\n<p>Free podcast hosting with easy distribution on Spotify &amp; Co., including analytics and monetization functions.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;][\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>3. distribution, branding &amp; impact<\/strong><\/p>\n<p><a href=\"https:\/\/www.casted.us\/blog\/\" target=\"_blank\" rel=\"noopener\">Casted &#8211; Why B2B Marketers Should Invest in Podcasting<\/a><\/p>\n<p>Argumentation aid for podcasting in B2B marketing, including success factors, branding tips and strategic integration into content ecosystems.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/podnews.net\/article\/\" target=\"_blank\" rel=\"noopener\">Podnews &#8211; How to Promote a Podcast in 2024<\/a><\/p>\n<p>Current tactics for building reach, promoting on social media and using podcast directories.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/www.cohostpodcasting.com\/blog\/\" target=\"_blank\" rel=\"noopener\">CoHost &#8211; Audio Content SEO Best Practices<\/a><\/p>\n<p>Technical and editorial SEO tips specifically for audio formats &#8211; incl. show notes, title structure, platform selection.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;][\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>4. case studies &amp; practical examples<\/strong><\/p>\n<p><a href=\"https:\/\/insights.staffbase.com\/\" target=\"_blank\" rel=\"noopener\">Staffbase &#8211; Infernal Communication Podcast Launch<\/a><\/p>\n<p>Case study on B2B podcast production by Staffbase &#8211; shows how internal communication storytelling works and establishes itself as a thought leadership format.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;]\n<p><a href=\"https:\/\/basecamp.com\/rework\" target=\"_blank\" rel=\"noopener\">Basecamp &#8211; Rework Podcast<\/a><\/p>\n<p>Best practice of a thematically focused brand podcast with values instead of product focus &#8211; a role model for authentic content marketing.<br \/>\n[divider line_type=&#8221;full-width&#8221; custom_height=&#8221;15&#8243;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re an entrepreneur, marketer or consultant &#8211; and you&#8217;re fed up with content that goes under. You want to build visibility, create trust and really reach people. But you also know that the competition for attention has never been as fierce as it is today.   What if there was a content channel that could do just that &#8211; build deep trust, make your expertise audible and permanently anchor your brand in people&#8217;s minds? There is. It&#8217;s called podcasting.  <\/p>\n","protected":false},"author":1,"featured_media":13549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[],"class_list":{"0":"post-14442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing"},"_links":{"self":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/comments?post=14442"}],"version-history":[{"count":0,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media\/13549"}],"wp:attachment":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media?parent=14442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/categories?post=14442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/tags?post=14442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}