{"id":14433,"date":"2025-03-15T15:42:18","date_gmt":"2025-03-15T14:42:18","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/"},"modified":"2025-11-11T08:50:46","modified_gmt":"2025-11-11T07:50:46","slug":"tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/","title":{"rendered":"TikTok algorithm 2025: How companies can increase the reach of their videos in a targeted manner"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1742050964185{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]TikTok offers real transactional opportunities for companies. With creative, targeted content, companies can build reach and engagement &#8211; the basis for customer acquisition. At the same time, they strengthen your brand image with a young target group through authentic storytelling. In this article, we will cover the basics of the TikTok algorithm for a successful start and setup of the channel.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1c1c1c;color:#1c1c1c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1c1c1c;color:#1c1c1c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/#How_TikTok_rates_your_content\" >How TikTok rates your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/#Increase_reach_Successfully_through_phase_2_and_beyond\" >Increase reach: Successfully through phase 2 and beyond<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/#Meta_data_and_search_optimization_on_TikTok\" >Meta data and search optimization on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/#Using_TikTok_strategically_Recommendations_for_medium-sized_companies\" >Using TikTok strategically: Recommendations for medium-sized companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/#Conclusion_Get_started_strategically_on_TikTok_now\" >Conclusion: Get started strategically on TikTok now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/#Link_tips\" >Link tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/#TikTok_algorithm_2025\" >TikTok algorithm 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/norbert-kathriner.ch\/en\/tiktok-algorithm-2025-how-companies-can-increase-the-reach-of-their-videos-in-a-targeted-manner\/#FAQ_%E2%80%93_Your_target_group_no_longer_googles_they_tiktokt\" >FAQ &#8211; Your target group no longer googles, they tiktokt<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_TikTok_rates_your_content\"><\/span>How TikTok rates your content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742042708765{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Why some videos are hardly seen<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042690629{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]TikTok testet jedes Video zun\u00e4chst bei etwa 300 Nutzern. In dieser Phase sammelt der Algorithmus Engagement-Punkte: Likes (1 Punkt), Kommentare (2 Punkte), Shares (3 Punkte), vollst\u00e4ndige Plays (4 Punkte) und Replays (5 Punkte).<\/p>\n<p>Mindestens 50 Punkte sind notwendig, um das Video in die n\u00e4chste Phase mit einem gr\u00f6sseren Publikum zu bringen. Bleibt das Video darunter, wird es kaum weiter ausgespielt.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042725470{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Understanding multi-stage distribution<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042752090{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]TikTok verwendet eine mehrstufige Verbreitung. Ein Video muss in Phase 1 ausreichend Interaktionen erhalten, um in die folgenden Phasen aufzusteigen und somit eine gr\u00f6ssere Reichweite zu erreichen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742042811951{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Increase_reach_Successfully_through_phase_2_and_beyond\"><\/span>Increase reach: Successfully through phase 2 and beyond<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13271&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#000000&#8243; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;5&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1742042824510{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Optimum video length for more watch time<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042837136{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]TikTok recommends videos of at least 10 seconds in length. Shorter, loopable clips between 5 and 10 seconds can still perform well due to high replay rates. However, extremely short (under 5 seconds) or very long videos risk losing users.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042849457{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>How to avoid jumps<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042865498{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Ensure good sound quality, interesting content and clear cuts. Content that is not immediately convincing leads to quick bounces &#8211; and the algorithm notices this immediately.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042878956{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Influencing factors beyond the interactions<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042890372{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]In addition to engagement, TikTok also evaluates topic relevance, interest match, content quality (image, sound, editing) and consistency. Videos are played to users who prefer similar content, so you should post consistently and with high quality.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042917479{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Timing and localization<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042926686{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Your videos are more likely to get early engagement if you post when your audience is online and relaxed (e.g. evenings or weekends). Initially, TikTok favors the language area or region, but less so than interactions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742042953498{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Meta_data_and_search_optimization_on_TikTok\"><\/span>Meta data and search optimization on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13274&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742042963787{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Why hashtags and captions are important<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042973988{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]TikTok uses hashtags, captions and sounds to categorize your content thematically. With well-chosen metadata, you can increase your visibility, as TikTok SEO is becoming increasingly important.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742042985452{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Use TikTok as a search engine<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043002054{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]More and more users are using TikTok directly to search for tips or recommendations. Therefore, place relevant keywords in your videos, captions and hashtags in order to be found.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043017070{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Understanding AI-based search<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043032727{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]KI-gest\u00fctzte Suchtools greifen immer \u00f6fter auf TikTok-Inhalte zur\u00fcck, um direkte Antworten zu liefern. Marken und Unternehmen sollten Inhalte verst\u00e4ndlich aufbereiten und eine klare Markenidentit\u00e4t aufbauen, um auch ausserhalb von TikTok sichtbar zu bleiben.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742043046289{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Using_TikTok_strategically_Recommendations_for_medium-sized_companies\"><\/span>Using TikTok strategically: Recommendations for medium-sized companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13279&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;30&#8243;][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;14px&#8221; font_size_desktop=&#8221;1.4vw&#8221; font_line_height=&#8221;1.6&#8243; text_direction=&#8221;default&#8221; font_size_phone=&#8221;14px&#8221; font_size_tablet=&#8221;16px&#8221;]<a href=\"https:\/\/newsroom.tiktok.com\/de-de\/tiktok-oxford-economics-studie\" target=\"_blank\" rel=\"noopener\"><strong>Oxford Economics Studie<\/strong><\/a>: Grosse Zufriedenheit unter KMU: Erfolg auf TikTok f\u00fchrt zu Gesch\u00e4ftswachstum[\/nectar_responsive_text][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; color=&#8221;Default&#8221; quote=&#8221;Die grosse Mehrheit der KMU konnte ihre Marketingziele mit TikTok noch einfacher erreichen. So gaben rund 73 Prozent der befragten KMU an, durch TikTok besser mit Kund*innen interagieren und Feedback erhalten zu k\u00f6nnen. 72 Prozent waren zudem der Auffassung, mithilfe von TikTok neue Produkte und Dienstleistungen noch besser vermarkten zu k\u00f6nnen.<\/p>\n<p>70 Prozent berichteten \u00fcber positive Ergebnisse und steigende Markentreue. 45 Prozent gaben an, dass sich TikTok erfolgreich auf die Erreichung neuer internationaler Zielgruppen auswirkt.&#8221; name=&#8221;TikTok&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60&#8243; custom_height_tablet=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1742043059514{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Win new customers with targeted short videos<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043073652{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Present products or services in a short and exciting way. Use teaser videos and offer exclusive added value with short how-to clips that arouse the interest of potential customers.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043084980{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Building authentic branding<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043096619{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Take part in current trends, challenges or memes. Show authentic insights behind the scenes of your company to make your brand likeable and approachable.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043112348{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Successful recruiting on TikTok<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043129386{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Use TikTok to present your company as an attractive employer. Show trainees or employees at work in a humorous and authentic way, for example in &#8220;A day in the life of&#8230;&#8221; videos, to appeal specifically to talented people.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;60&#8243; bottom_padding_desktop=&#8221;60&#8243; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_top_desktop=&#8221;4&#8243; border_bottom_desktop=&#8221;4&#8243; column_border_color=&#8221;#000000&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; image=&#8221;13265&#8243; color=&#8221;Default&#8221; quote=&#8221;Unsere Studie zeigt die Vorteile der TikTok Plattform f\u00fcr KMU in der gesamten EU und das betr\u00e4chtliche Ausmass der wirtschaftlichen Aktivit\u00e4t, die von KMU auf TikTok unterst\u00fctzt wird. In kurzer Zeit hat sich TikTok zu einer Plattform entwickelt, die einer Vielzahl von Kleinunternehmer*innen aus verschiedenen Branchen und mit unterschiedlichem Hintergrund echte Vorteile bringt.&#8221; name=&#8221;Chris Warner&#8221; subtitle=&#8221;Leitender Wirtschaftswissenschaftler bei Oxford Economics&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Get_started_strategically_on_TikTok_now\"><\/span>Conclusion: Get started strategically on TikTok now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Understanding the TikTok algorithm means consciously creating content that users like to consume repeatedly. With clear metadata, strategic search optimization and authentic communication, you can use TikTok effectively for your goals. Consistency, creativity and understanding the algorithm are key. Use these opportunities now to make your company visible and successful.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><span class=\"ez-toc-section\" id=\"Link_tips\"><\/span>Link tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/en\/ai-supported-seo\/\">Brand management through AI-supported SEO<\/a>: Why SEO is the central discipline of digital brand strategy and why many have not yet understood this.<\/li>\n<li>Behind every <a href=\"https:\/\/norbert-kathriner.ch\/en\/services\/agency-for-ai-communication\/social-media-content-marketing-2\/\">successful content strategy<\/a> are not only creative ideas, but also intelligent technologies. We help you to tell stories that are not only heard, but also passed on and multiplied with AI and automation.<\/li>\n<li>Latest news: <a href=\"https:\/\/norbert-kathriner.ch\/en\/becoming-visible-in-chatgpt-the-guide-to-ai-visibility\/\">How will my company be found on ChatGPT<\/a>?<\/li>\n<li>We show you how your company should use TikTok. Talk to us. <a href=\"https:\/\/norbert-kathriner.ch\/en\/contact-us\/\">It pays off. Book a call now! <\/a><\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#c1cfdc&#8221; background_color_opacity=&#8221;0.4&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1742804783939{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"TikTok_algorithm_2025\"><\/span>TikTok algorithm 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742803646391{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Commitment rating<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; 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tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]TikTok redistributes videos if at least 50 points are achieved through interactions in phase 1.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Encourage people to comment or share. Use surprising elements that encourage replay.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742803727044{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Video length &amp; structure<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Produce videos between 10 seconds and 3 minutes &#8211; but only if they remain exciting.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Higher watch time = higher relevance for the algorithm. Longer videos with good retention have more potential.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Tell a mini-story with a suspenseful arc, clear chapter structure, no unnecessary lengths.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742803774121{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Loop design<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Let your video loop seamlessly.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Replays give the strongest push in the ranking.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Build your video in such a way that it feels &#8220;rounded&#8221; and people want to watch it several times.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742803823442{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Minimize bounce rate<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Start strong &#8211; the first 2 seconds are crucial.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; 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border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Prematurely scrolling on massively damages the range.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; 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text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Start with a hook: visual, auditory or content-related. 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padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Poste zu Stosszeiten: abends, am Wochenende oder wenn deine Zielgruppe online ist.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Early engagement after publication is crucial.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Nutze TikTok-Analytics, um die besten Zeiten herauszufinden \u2013 poste regelm\u00e4ssig rund um diese Peaks.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742804373153{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Frequency &amp; consistency<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; 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column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Poste regelm\u00e4ssig (z.\u202fB. 3x pro Woche).[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Regelm\u00e4ssigkeit wird vom Algorithmus honoriert.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; 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width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Maintain a clear focus on content.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]TikTok shows your content to users with similar interests.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Observe what performs in your niche and stay consistent in the topic.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742804549719{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Hashtags &amp; Captions<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Use 3-5 relevant hashtags + keywords in the caption.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]TikTok uses these for thematic categorization.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Research relevant terms, e.g. via TikTok Creative Center. No hashtag clouds![\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742804602615{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>TikTok SEO<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Produce content for specific search intentions.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; 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margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]More and more users are using TikTok as a search engine.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Identify questions from your target group and answer them in your videos.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742804645581{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>External visibility<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; 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column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Optimize for Google &amp; Co.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]TikTok-Videos tauchen vermehrt in Suchergebnissen ausserhalb der App auf.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Use the 2,000-character caption, include keywords, share videos on other channels.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1742804702391{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Branding for SMEs<\/h3>\n[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;5px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Recommendation&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Show personality instead of advertising blah-blah.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Algorithm reference&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Authenticity creates trust &#8211; and is shared more often.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_tablet=&#8221;5&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;3px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; padding=&#8221;medium&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Implementation tip&#8221; margin_bottom=&#8221;15&#8243;][nectar_responsive_text inherited_font_style=&#8221;p&#8221; font_size_min=&#8221;14px&#8221; font_size_max=&#8221;18px&#8221; font_size_desktop=&#8221;1.2vw&#8221; font_size_phone=&#8221;14px&#8221; font_line_height=&#8221;1.5&#8243; text_direction=&#8221;default&#8221; class_name=&#8221;tabletext&#8221;]Show your team, behind-the-scenes, stories instead of product benefits.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; 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column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;13277&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742043775284{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;800&#8243;]\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Your_target_group_no_longer_googles_they_tiktokt\"><\/span>FAQ &#8211; Your target group no longer googles, they tiktokt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1742043507299{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>How can you go viral on TikTok?<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043328453{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Viral success on TikTok depends heavily on fast interactions. It is crucial that videos already achieve sufficient engagement in the first test phase (approx. 300 views). In particular, this includes multiple views (replays), full views, comments, shares and likes. Videos that are emotionally appealing, surprising or humorous work particularly well.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043553230{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>Which hashtags go viral on TikTok?<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043354830{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Hashtags related to current trends and popular challenges have the highest viral potential. You can find relevant hashtags that your target group actually uses using tools such as AlsoAsked or Machined AI. Avoid generic hashtags &#8211; rather use a mix of trending hashtags and specific niche tags.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043561519{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>At what time do TikToks go viral?<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043419659{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]The best time to post varies depending on the target group. However, time slots are generally recommended when users are typically more relaxed online, such as in the evening between 6 and 9 pm or at the weekend. The use of appropriate analytics tools such as Matomo or TikTok&#8217;s own Insights will help you to determine the ideal time.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043592562{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>How often should you post TikTok videos?<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043606469{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]There is no exact rule on how often you should post. However, TikTok rewards a certain consistency. One to three videos per week is considered ideal to generate continuous engagement while maintaining consistent quality. Too many low-quality videos, on the other hand, can lower the average performance.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043632487{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>How do I get a lot of views on TikTok?<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043646936{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]The most important factors are content that invites interaction and targeted optimization of your videos for TikTok&#8217;s internal search. Use meaningful titles, clear hashtags and make sure your videos are as long as possible (approx. 10-20 seconds is recommended). Short, exciting introductions (hooks) and good image and sound quality keep users in the video and boost the playback rate.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043692907{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>How long does it take for a TikTok to go viral?<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043702748{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]Viral successes usually occur quickly on TikTok: within hours to a few days after publication. If a video receives enough positive feedback in the initial test phase, it is played out more and more widely. However, the exact duration depends on the content, the target group and the time of publication.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043719605{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3>How can I influence the TikTok algorithm?<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1742043731478{margin-top: 35px !important;}&#8221; text_direction=&#8221;default&#8221;]The algorithm cannot be &#8220;tricked&#8221; directly, but it can be positively influenced in a targeted manner. High-quality content that is designed for interaction, the use of suitable metadata (hashtags, sounds, keywords) and posts that encourage users to look at them several times measurably improve visibility.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Many companies wonder why their videos don&#8217;t get any reach. This is often because the algorithm is not understood. But if you know what TikTok 2025 is looking for, you can achieve significantly better results.  <\/p>\n","protected":false},"author":1,"featured_media":13546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[],"class_list":{"0":"post-14433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing"},"_links":{"self":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/comments?post=14433"}],"version-history":[{"count":0,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media\/13546"}],"wp:attachment":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media?parent=14433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/categories?post=14433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/tags?post=14433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}