{"id":14395,"date":"2024-04-26T19:08:15","date_gmt":"2024-04-26T17:08:15","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/how-to-protect-your-website-from-google-core-updates\/"},"modified":"2025-05-24T17:04:31","modified_gmt":"2025-05-24T15:04:31","slug":"how-to-protect-your-website-from-google-core-updates","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/","title":{"rendered":"How to protect your website from Google Core Updates"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221; el_class=&#8221;typography-section-intro&#8221;]You know the challenges that Google Core Updates pose for SEO experts. These far-reaching adjustments to the search algorithm have increased the focus on the quality of the user experience and the depth of content. Here&#8217;s how to proactively deal with these updates to get your website to the top and keep it there.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;620&#8243;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1c1c1c;color:#1c1c1c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1c1c1c;color:#1c1c1c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Understanding_the_latest_Google_Core_updates\" >Understanding the latest Google Core updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Strategic_reactions_to_Google_Core_Updates\" >Strategic reactions to Google Core Updates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Creation_of_theme_cards\" >Creation of theme cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Advantages_of_thematic_maps\" >Advantages of thematic maps<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Thematic_authority\" >Thematic authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Improved_user_guidance\" >Improved user guidance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Efficient_internal_linking\" >Efficient internal linking<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Creation_of_a_thematic_map\" >Creation of a thematic map<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#1_identification_of_topics_and_objectives\" >1. identification of topics and objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#2_comprehensive_research\" >2. comprehensive research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#3_mind_mapping_and_structuring\" >3. mind mapping and structuring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#4_content_planning_and_silo_structure\" >4. content planning and silo structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#5_strategic_internal_linking\" >5. strategic internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#6_dynamic_adaptation_and_expansion\" >6. dynamic adaptation and expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#7_Implementation_and_monitoring\" >7 Implementation and monitoring<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Targeted_use_of_SEO_tools\" >Targeted use of SEO tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#What_exactly_can_Ahrefs_do\" >What exactly can Ahrefs do?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Your_tasks\" >Your tasks<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#1_link_profile_monitoring\" >1. link profile monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#2_competitor_analysis\" >2. competitor analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#3_create_linkbait\" >3. create linkbait<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Advanced_Content_Audits\" >Advanced Content Audits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Implementation\" >Implementation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#1_keyword_monitoring\" >1. keyword monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#2_content_gap_analysis\" >2. content gap analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#3_performance_monitoring\" >3. performance monitoring<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Protective_measures_against_unwanted_update_consequences\" >Protective measures against unwanted update consequences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Implementation_of_an_adaptive_content_strategy\" >Implementation of an adaptive content strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Execution\" >Execution<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#1_dynamic_content_calendar\" >1. dynamic content calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#2_AB_testing_of_content\" >2. A\/B testing of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#3_feedback_loops\" >3. feedback loops<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Development_of_E-A-T_through_targeted_author_branding\" >Development of E-A-T through targeted author branding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Methodology\" >Methodology<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#1_expert_profiles\" >1. expert profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#2_guest_contributions\" >2. guest contributions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#3_certifications_and_awards\" >3. certifications and awards<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Conclusion_Updates_from_Google_challenge_SEO_experts\" >Conclusion: Updates from Google challenge SEO experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Link_recommendations\" >Link recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/norbert-kathriner.ch\/en\/how-to-protect-your-website-from-google-core-updates\/#Links\" >Links<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_the_latest_Google_Core_updates\"><\/span>Understanding the latest Google Core updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]In March 2023, the update was primarily aimed at improving the user experience rating, penalizing sites with cluttered or misleading advertising content. The August update focused on the E-A-T principles (expertise, authority, trustworthiness), favoring sites with sound, well-researched content. These changes signal Google&#8217;s continued commitment to high-quality content and an optimized user experience.[\/vc_column_text][image_with_animation image_url=&#8221;9029&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;620&#8243;]\n<h2><span class=\"ez-toc-section\" id=\"Strategic_reactions_to_Google_Core_Updates\"><\/span>Strategic reactions to Google Core Updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; padding=&#8221;large&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Tip 1&#8243;][vc_column_text css=&#8221;.vc_custom_1714144314828{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Creation_of_theme_cards\"><\/span>Creation of theme cards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Establish thematic authority through comprehensive theme cards. These visual content plans should include all relevant subtopics and show how they are interlinked to ensure comprehensive coverage in your subject area. By carefully planning and implementing thematic maps, your website can not only be better positioned in search results, but also provide a comprehensive and engaging user experience.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;30&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714145333050{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]<em>Thematic maps are an advanced SEO approach that aims to create comprehensive thematic coverage on a website. They help to organize and link all relevant content around a main topic to improve both the user experience and search engine rankings.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advantages_of_thematic_maps\"><\/span>Advantages of thematic maps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Thematic_authority\"><\/span>Thematic authority<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>By comprehensively covering a topic, your site is perceived as an authority, which can lead to improved rankings.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Improved_user_guidance\"><\/span>Improved user guidance<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Allows users to intuitively discover more relevant content through internal links, increasing dwell time and engagement.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Efficient_internal_linking\"><\/span>Efficient internal linking<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Simplifies the setting of internal links and strengthens SEO through a targeted link structure.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;6%&#8221; left_padding_desktop=&#8221;6%&#8221; right_padding_desktop=&#8221;6%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#111111&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714146179933{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]\n<h2><span class=\"ez-toc-section\" id=\"Creation_of_a_thematic_map\"><\/span>Creation of a thematic map<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;30&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"1_identification_of_topics_and_objectives\"><\/span>1. identification of topics and objectives<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Determine the main theme and monetary goals of the website.<\/li>\n<li>Define subtopics and keywords that support the main topic.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"2_comprehensive_research\"><\/span>2. comprehensive research<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Use Google autocomplete and related search queries to identify relevant keywords and topics.<\/li>\n<li>Expand your research with tools like Semrush, Ahrefs and Also Asked to cover a wider range of related terms and questions.<\/li>\n<li>Check sitemaps of competitor websites to discover hidden thematic opportunities.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"3_mind_mapping_and_structuring\"><\/span>3. mind mapping and structuring<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Create a visual mind map that shows the main topic in the center and all subtopics around it.<\/li>\n<li>Use the mind map to visualize the relationships between the topics and plan how content should be grouped and linked.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"4_content_planning_and_silo_structure\"><\/span>4. content planning and silo structure<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Decide which topics need stand-alone articles and which can be combined, based on the search results for the respective keywords.<\/li>\n<li>Organize content in a silo structure, where each main article (pillar page) is supported by thematically related subpages (clusters).<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"5_strategic_internal_linking\"><\/span>5. strategic internal linking<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Implement a well thought-out internal linking strategy to strengthen relevance and authority within the topic cluster.<\/li>\n<li>Use a variety of anchor texts to avoid over-optimization and maximize relevance.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"6_dynamic_adaptation_and_expansion\"><\/span>6. dynamic adaptation and expansion<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Keep the thematic map up to date by integrating new trends and developments.<\/li>\n<li>Expand the thematic map regularly to include related topics and increase the thematic depth.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"7_Implementation_and_monitoring\"><\/span>7 Implementation and monitoring<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Monitor the performance of each page and silo to ensure content is delivering the desired results.<\/li>\n<li>Adjust content and links based on user feedback and SEO performance to always ensure the best possible user experience and search engine optimization.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; padding=&#8221;large&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Tip 2&#8243;][vc_column_text css=&#8221;.vc_custom_1714146023088{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Targeted_use_of_SEO_tools\"><\/span>Targeted use of SEO tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use tools like Ahrefs for a precise backlink analysis. Monitor changes in link popularity and identify opportunities to strengthen your backlink profile with high-quality, topic-relevant links.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;30&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714146132041{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]<em>Ahrefs is a powerful tool that provides comprehensive data for SEO optimization. It allows you to analyze your website and those of your competitors in detail, which is essential for the strategic planning of SEO measures.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_exactly_can_Ahrefs_do\"><\/span>What exactly can Ahrefs do?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ahrefs provides a detailed overview of the backlink profile, including the domain rating (DR), the number of dofollow links and the geographical distribution of the links. Start with a thorough backlink analysis of your website. Identify not only the number of backlinks, but also their quality and the relevance of the linking domains.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;6%&#8221; left_padding_desktop=&#8221;6%&#8221; right_padding_desktop=&#8221;6%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#111111&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714147417906{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]\n<h2><span class=\"ez-toc-section\" id=\"Your_tasks\"><\/span>Your tasks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;30&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"1_link_profile_monitoring\"><\/span>1. link profile monitoring<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Set up regular checks to track new and lost backlinks.<\/li>\n<li>Ahrefs sends automatic notifications when your link profile undergoes significant changes.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"2_competitor_analysis\"><\/span>2. competitor analysis<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Examine the backlink profiles of your main competitors.<\/li>\n<li>Analyze which types of content generate the most links and identify potential link sources.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"3_create_linkbait\"><\/span>3. create linkbait<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Use the findings from the analysis to create content that naturally attracts links.<\/li>\n<li>Create data reports, visual graphics or comprehensive guides.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; padding=&#8221;large&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Tip 3&#8243;][vc_column_text css=&#8221;.vc_custom_1714147068222{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Advanced_Content_Audits\"><\/span>Advanced Content Audits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conduct regular, in-depth content audits to ensure that all content is not only up-to-date, but also fully in line with the latest SEO standards. Use advanced analytics features to identify areas that need an overhaul.<\/p>\n<p>An advanced content audit not only evaluates the quality and relevance of existing content, but also identifies gaps and optimization potential. Ahrefs&#8217; Content Explorer helps discover topics that have high user engagement rates within your niche but are underrepresented on your website.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;6%&#8221; left_padding_desktop=&#8221;6%&#8221; right_padding_desktop=&#8221;6%&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#111111&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714146411319{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]\n<h2><span class=\"ez-toc-section\" id=\"Implementation\"><\/span>Implementation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;30&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"1_keyword_monitoring\"><\/span>1. keyword monitoring<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Set alerts for new opportunities in your subject area.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"2_content_gap_analysis\"><\/span>2. content gap analysis<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Use the Content Gap Report to find out which relevant keywords are covered by competitors that are missing on your site.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"3_performance_monitoring\"><\/span>3. performance monitoring<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Analyze the SEO performance of each piece of content and prioritize content revisions based on their potential to improve rankings.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;60&#8243; bottom_padding_desktop=&#8221;60&#8243; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_top_desktop=&#8221;4&#8243; border_bottom_desktop=&#8221;4&#8243; column_border_color=&#8221;#000000&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; image=&#8221;4364&#8243; color=&#8221;Default&#8221; quote=&#8221;Continuously review and optimize the technical structure of your website. Implement advanced schema markup to clearly signal to Google what content your pages offer, improving the chances of rich snippets. Or simply give us a call.&#8221; name=&#8221;Norbert Kathriner&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;620&#8243;]\n<h2><span class=\"ez-toc-section\" id=\"Protective_measures_against_unwanted_update_consequences\"><\/span>Protective measures against unwanted update consequences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; padding=&#8221;large&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Tip 4&#8243;][vc_column_text css=&#8221;.vc_custom_1714146578260{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Implementation_of_an_adaptive_content_strategy\"><\/span>Implementation of an adaptive content strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Develop a dynamic content strategy that allows you to react quickly to changes in the algorithm. This includes regularly updating content to ensure its relevance and freshness.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;30&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714146624672{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]<em>An adaptive content strategy takes into account the dynamic nature of SEO and allows you to react quickly to changes in the algorithms. This requires flexible planning and the willingness to adapt content based on its performance.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;6%&#8221; left_padding_desktop=&#8221;6%&#8221; right_padding_desktop=&#8221;6%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#111111&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714147666436{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]\n<h2><span class=\"ez-toc-section\" id=\"Execution\"><\/span>Execution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;30&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"1_dynamic_content_calendar\"><\/span>1. dynamic content calendar<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Use a flexible content calendar that allows you to quickly adapt topics based on current trends and algorithm updates.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"2_AB_testing_of_content\"><\/span>2. A\/B testing of content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Test different versions of a piece of content to understand which elements (e.g. headlines, keywords, formats) deliver the best results.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"3_feedback_loops\"><\/span>3. feedback loops<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Use web analytics tools to get real-time feedback on user interactions and engagement and optimize content accordingly.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_badge display_tag=&#8221;body&#8221; badge_style=&#8221;default&#8221; bg_color_type=&#8221;global&#8221; color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; padding=&#8221;large&#8221; border_radius=&#8221;3px&#8221; display=&#8221;block&#8221; text=&#8221;Tip 5&#8243;][vc_column_text css=&#8221;.vc_custom_1714146776728{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Development_of_E-A-T_through_targeted_author_branding\"><\/span>Development of E-A-T through targeted author branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Strengthen the profile of authors on your site to meet Google&#8217;s E-A-T criteria. This includes detailed author biographies, the publication of their qualifications and active involvement in relevant professional circles.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;30&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714146798649{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]<em>Building E-A-T is crucial for websites that compete in areas with high quality requirements. This requires strong branding of the authors and proof of their expertise and credibility.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;3%&#8221; bottom_padding_desktop=&#8221;6%&#8221; left_padding_desktop=&#8221;6%&#8221; right_padding_desktop=&#8221;6%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#111111&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1714146863607{margin-top: 3% !important;}&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;900&#8243;]\n<h2><span class=\"ez-toc-section\" id=\"Methodology\"><\/span>Methodology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;30&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"1_expert_profiles\"><\/span>1. expert profiles<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Create detailed profiles for authors with information on their education, professional experience and publications.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"2_guest_contributions\"><\/span>2. guest contributions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Promote writing guest posts on reputable websites to increase the visibility and authority of your authors.<\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]\n<h4><span class=\"ez-toc-section\" id=\"3_certifications_and_awards\"><\/span>3. certifications and awards<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Ensure that all qualifications and certifications are visibly presented on the website to build trust with users.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;5px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Conclusion_Updates_from_Google_challenge_SEO_experts\"><\/span>Conclusion: Updates from Google challenge SEO experts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By implementing advanced techniques and proactively managing your SEO efforts, you can effectively address not only current but also future challenges. However, if you want to implement these tasks efficiently and at the highest level, outsourcing to specialized agencies like ours could be a cost-efficient and effective solution.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-external-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3><span class=\"ez-toc-section\" id=\"Link_recommendations\"><\/span>Link recommendations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are URLs from our favorite SEO content optimization tools.<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs \u2764<\/a><\/li>\n<li><a href=\"https:\/\/rankmath.com\/\" target=\"_blank\" rel=\"noopener\">Rank Math \u2764<\/a><\/li>\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console \u2764<\/a><\/li>\n<\/ul>\n[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;20&#8243;] <\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3><span class=\"ez-toc-section\" id=\"Links\"><\/span>Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/en\/come-for-the-voice-of-google-stay-for-the-story-of-me\/\">How we can use SEO without forgetting our deeper responsibility to our readers<\/a><\/li>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/en\/beyond-google-why-we-need-to-diversify-our-seo-strategy\/\">Beyond Google: Why we need to diversify our SEO strategy<\/a><\/li>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/en\/mark-twain-and-what-we-can-learn-from-him\/\">Reasons why Twain&#8217;s writing principles can be crucial for increasing DA<\/a><\/li>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/google-discover\/\">Achieve ultimate reach with Google Discover<\/a><\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Discover strategies for adapting to the latest Google Core updates. Optimize your website with high-end SEO techniques that boost thematic authority and search performance.<\/p>\n","protected":false},"author":1,"featured_media":9028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14395","post","type-post","status-publish","format-standard","has-post-thumbnail","category-increase-in-domain-authority"],"_links":{"self":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/comments?post=14395"}],"version-history":[{"count":0,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media\/9028"}],"wp:attachment":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media?parent=14395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/categories?post=14395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/tags?post=14395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}