{"id":14375,"date":"2024-08-28T10:42:24","date_gmt":"2024-08-28T08:42:24","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/"},"modified":"2025-05-24T17:04:38","modified_gmt":"2025-05-24T15:04:38","slug":"lead-generation-how-to-turn-your-website-into-the-best-salesperson","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/","title":{"rendered":"Lead generation &#8211; how to turn your website into the best salesperson"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Focus on lead generation. Forget &#8220;more visibility&#8221; or &#8220;more content&#8221;. The decisive factor is: does your customer immediately understand why they are in the right place with you? In this article, I&#8217;ll show you how to lay the foundations, generate visibility and systematically turn visitors into customers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1c1c1c;color:#1c1c1c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1c1c1c;color:#1c1c1c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Step_1_Understand_your_offer_Who_you_are_determines_who_you_attract\" >Step 1: Understand your offer: Who you are determines who you attract<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#What_is_your_specific_promise\" >What is your specific promise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Understanding_the_customer_and_the_market\" >Understanding the customer and the market<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Step_2_Create_visibility_Only_those_who_can_be_found_can_convince\" >Step 2: Create visibility: Only those who can be found can convince<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Healthy_backlink_profile\" >Healthy backlink profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Customer_ratings\" >Customer ratings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#SEO-optimized_content\" >SEO-optimized content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#The_cycle_of_visibility_and_traffic\" >The cycle of visibility and traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Step_3_From_traffic_to_lead_generation_%E2%80%93_classification_bundling_and_support\" >Step 3: From traffic to lead generation &#8211; classification, bundling and support<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Classification_of_leads\" >Classification of leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Bundle_leads\" >Bundle leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Support_and_conversion\" >Support and conversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Conclusion_The_path_to_a_successful_lead\" >Conclusion: The path to a successful lead<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Sources\" >Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/norbert-kathriner.ch\/en\/lead-generation-how-to-turn-your-website-into-the-best-salesperson\/#Links\" >Links<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Understand_your_offer_Who_you_are_determines_who_you_attract\"><\/span>Step 1: Understand your offer: Who you are determines who you attract<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Before you generate leads, you need to formulate your offer so clearly that even outsiders can understand it &#8211; in 10 seconds. Not from your perspective. But from your customer&#8217;s perspective.[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"What_is_your_specific_promise\"><\/span>What is your specific promise?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>What exactly do you offer?<\/li>\n<li>What problems do you solve?<\/li>\n<li>What sets you apart from others?<\/li>\n<\/ul>\n<h3><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Understanding_the_customer_and_the_market\"><\/span>Understanding the customer and the market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\">Ask your customers or those around you: &#8220;Do you actually know what I do?&#8221; The answers reveal how intangible your offer is. And this is where real work on the system begins.  <\/p>\n<h3><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;60&#8243; bottom_padding_desktop=&#8221;60&#8243; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_top_desktop=&#8221;4&#8243; border_bottom_desktop=&#8221;4&#8243; column_border_color=&#8221;#000000&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; image=&#8221;4361&#8243; color=&#8221;Default&#8221; quote=&#8221;The actual understanding of an offer is not just positioning. It is the first decision-making aid for your target group. &#8221; name=&#8221;Norbert Kathriner&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Create_visibility_Only_those_who_can_be_found_can_convince\"><\/span>Step 2: Create visibility: Only those who can be found can convince<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Visibility is not a stroke of luck. It is the result of targeted measures &#8211; tailored to your offer.[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Healthy_backlink_profile\"><\/span>Healthy backlink profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>High-quality backlinks from trustworthy sites not only strengthen your SEO, but also bring potential customers directly to your website.<\/p>\n<p>A strong backlink profile is one of the decisive factors for good search engine rankings. High-quality backlinks from trustworthy and relevant websites signal to search engines that your website is authoritative and valuable. This not only improves your SEO rankings, but also increases your direct visibility through referral traffic from other websites.  <\/p>\n<h3><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Customer_ratings\"><\/span>Customer ratings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer reviews play a dual role. On the one hand, they strengthen the trust of potential new customers by providing social proof. On the other hand, positive reviews can also improve your local search engine rankings, especially if they appear on platforms such as Google My Business or business portals such as Yelp.  <\/p>\n<h3><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"SEO-optimized_content\"><\/span>SEO-optimized content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Relevant and optimized content ensures good rankings in search engines and thus attracts organic traffic.<\/p>\n<p>SEO-optimized content that is aligned with relevant keywords and the search intent of the target group is at the heart of any visibility strategy. This content must not only be technically optimized, but also offer real added value for the user. Content that provides answers to frequently asked questions, solves problems or offers comprehensive information has a higher chance of ranking well in search engines and thus generating visibility.  <\/p>\n<p>The visibility of a website is not achieved in isolation, but through the targeted combination of several interlinked measures. If this is successful, the following applies: visibility leads to traffic and high traffic in turn increases visibility &#8211; a positive cycle that turns the website into a lead machine. <\/p>\n<h3><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#2b2b2b&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;fontawesome&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;extra-color-gradient-1&#8243; icon_padding=&#8221;0px&#8221; pointer_events=&#8221;all&#8221; icon_fontawesome=&#8221;fa fa-circle-o-notch&#8221; margin_bottom=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1724829668521{margin-bottom: 30px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"The_cycle_of_visibility_and_traffic\"><\/span>The cycle of visibility and traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<ul>\n<li><strong>Visibility leads to traffic:<\/strong> The more people find your website via search engines, social media or backlinks, the more traffic you generate.<\/li>\n<li><strong>Relevant content leads to retention &amp; engagement:<\/strong> Relevant content ensures that visitors stay longer on your website, which in turn sends positive signals to search engines.<\/li>\n<li><strong>More traffic increases visibility:<\/strong> More traffic can lead to more social interactions, backlinks and positive reviews, which in turn increases the visibility of the page.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Step_3_From_traffic_to_lead_generation_%E2%80%93_classification_bundling_and_support\"><\/span>Step 3: From traffic to lead generation &#8211; classification, bundling and support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]As soon as your website generates sufficient traffic, the next crucial phase begins: the effective conversion of this traffic into leads and ultimately into paying customers. The classification, bundling and management of leads play a central role here in order to exploit the full potential of the traffic.[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Classification_of_leads\"><\/span>Classification of leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not every visitor is a potential customer. By analyzing user behavior, demographic data and engagement, leads can be divided into categories such as cold, warm and hot leads. <\/p>\n<h3><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1724829469254{margin-bottom: 60px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Bundle_leads\"><\/span>Bundle leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once the leads have been classified, they should be bundled into relevant groups or segments. This bundling enables a targeted approach and support that is tailored to the specific needs and interests of the respective group. Grouping also makes it possible to make the dialog authentic and credible. For example, specific campaigns can be developed for warm leads who have already shown interest.   <\/p>\n<p>Examples of segments are<\/p>\n<ul>\n<li><strong>Cold leads:<\/strong> Visitors who come to your website for the first time and may only show a superficial interest.<\/li>\n<li><strong>Warm prospects:<\/strong> Visitors who have already interacted with your website several times and show concrete interest in your offer.<\/li>\n<li><strong>Hot leads:<\/strong> Visitors who have already taken specific actions, e.g. made an inquiry or downloaded a white paper.<\/li>\n<\/ul>\n<h3><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Support_and_conversion\"><\/span>Support and conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Effective lead nurturing is the key to conversion. This involves providing leads with the right information and incentives at the right time: <\/p>\n<ul>\n<li><strong>Lead nurturing:<\/strong> Through targeted lead nurturing, warm leads can be further nurtured and continuously provided with valuable information in order to lead them to a purchase decision. This is often done through personalized email campaigns, remarketing or specific content offers. <\/li>\n<li><strong>Call-to-actions (CTAs):<\/strong> Place clear and compelling CTAs that persuade the prospect to take the next step &#8211; be it a consultation, demo request or outright purchase.<\/li>\n<li><strong>Automation tools:<\/strong> Use marketing automation tools to efficiently manage leads and optimize processes. These tools help you to implement lead scoring models and send automated, personalized messages to different segments. <\/li>\n<li><strong>Follow-up strategies:<\/strong> Implement clear follow-up strategies to convert hot leads quickly and efficiently. A quick and well-planned contact can make all the difference. <\/li>\n<\/ul>\n<h3><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;60&#8243; bottom_padding_desktop=&#8221;60&#8243; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_top_desktop=&#8221;4&#8243; border_bottom_desktop=&#8221;4&#8243; column_border_color=&#8221;#000000&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; image=&#8221;4361&#8243; color=&#8221;Default&#8221; quote=&#8221;With sufficient traffic on the website, the aim is to convert it into leads. The key to this lies in the effective classification, bundling and management of the contacts gained. Use lead nurturing, personalized call-to-actions and follow-up strategies to accompany leads along the customer journey and ultimately convert them. Automation tools help you to make this process efficient.   &#8221; name=&#8221;Norbert Kathriner&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_The_path_to_a_successful_lead\"><\/span>Conclusion: The path to a successful lead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Success comes from the combination of a clear offer, targeted visibility and well thought-out follow-up. Only when all three areas interlock will your website become a seller. <\/p>\n<p>If you want us to build your system together, talk to us. We&#8217;ll help you become digitally visible &#8211; and turn visibility into sales. <\/p>\n<p>We will help you to <strong><a href=\"https:\/\/norbert-kathriner.ch\/leistungen\/digital-strategy\/\">implement these strategies consistently<\/a> <\/strong>and ensure the digital success of your company. This will turn your website into a powerful tool that not only attracts visitors, but also turns them into valuable customers. <\/p>\n<p><a href=\"https:\/\/norbert-kathriner.ch\/kontakt\/\"><strong>Get non-binding advice now.<\/strong><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; 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column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-external-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3><span class=\"ez-toc-section\" id=\"Sources\"><\/span>Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjcg5WXmJeIAxWKDgYAHTkFGnkYABABGgJ3cw&amp;ae=2&amp;co=1&amp;gclid=CjwKCAjwlbu2BhA3EiwA3yXyu5rLC57zzxUPSt2sBcQ7zmf6ENTUxEOklR4M2nL2_x6jAqOPzEC_NRoC3ScQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESVeD2bO2rz9CsKmR3gODF9FIf2L6paii0q7fopnvT9j92bLwsrnqepeyNa_KDDh04uF_8hQKsUcZ0oO2qMD63bQiJPWJfZuj0-789GqGtgg8njihT6gk&amp;sig=AOD64_2nlF9gFOo-x0zog6BXKaSSgBFH4Q&amp;q&amp;adurl&amp;ved=2ahUKEwj4tY-XmJeIAxXK3AIHHW1qBS4Q0Qx6BAgIEAE\" target=\"_blank\" rel=\"noopener\">12 Tips on Lead Generation for Digital Marketing Agencies<\/a><\/li>\n<\/ul>\n <\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3><span class=\"ez-toc-section\" id=\"Links\"><\/span>Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a title=\"Challenges of brand positioning\" href=\"https:\/\/norbert-kathriner.ch\/en\/clear-brand-positioning-dont-reach-everyone-reach-customers\/\">Clear brand positioning: successfully reaching customers<\/a><\/li>\n<li><a title=\"Understand your business: The starting point of every successful brand\" href=\"https:\/\/norbert-kathriner.ch\/en\/effective-strategies-for-building-a-brand\/\">Building a brand from the ground up<\/a><\/li>\n<li><a title=\"7 techniques for writing SEO-optimized articles\" href=\"https:\/\/norbert-kathriner.ch\/en\/come-for-the-voice-of-google-stay-for-the-story-of-me\/\">Come for the voice of Google, stay for the story of me.<\/a><\/li>\n<li><a title=\"Mark Twain&#039;s 7 rules of writing\" href=\"https:\/\/norbert-kathriner.ch\/en\/mark-twain-and-what-we-can-learn-from-him\/\">Mark Twain and what we can learn from him<\/a><\/li>\n<li><a title=\"Responsive content: The next level of customization\" href=\"https:\/\/norbert-kathriner.ch\/en\/responsive-content-the-last-relaunch-ever\/\">Responsive content? The last relaunch ever.<\/a><\/li>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/en\/6-month-content-marketing-offensive\/\">Start your 6-month content offensive now!<\/a><\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>You want to win new customers. Online. Without empty inquiries, without time-consuming phone calls, without inefficient wastage. Then you need a system. And this system doesn&#8217;t start with a form, but with clarity: Who are you? What do you offer? And for whom?      <\/p>\n","protected":false},"author":1,"featured_media":11844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[],"class_list":{"0":"post-14375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-development"},"_links":{"self":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/comments?post=14375"}],"version-history":[{"count":0,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media\/11844"}],"wp:attachment":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media?parent=14375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/categories?post=14375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/tags?post=14375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}