{"id":14270,"date":"2024-03-16T00:01:10","date_gmt":"2024-03-15T23:01:10","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/podcasts-the-next-big-thing-in-content-marketing\/"},"modified":"2025-05-24T17:00:43","modified_gmt":"2025-05-24T15:00:43","slug":"podcasts-the-next-big-thing-in-content-marketing","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/","title":{"rendered":"Podcasts: The next big thing in content marketing?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221; el_class=&#8221;typography-section-intro&#8221;]In the fast-paced world of content marketing, brands are constantly looking for the next big thing to reach and engage their target audience. Podcasts have grown in popularity in recent years, but are they just a passing trend or a real revolution in the way we consume and create content?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1c1c1c;color:#1c1c1c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1c1c1c;color:#1c1c1c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#The_growing_importance_of_podcasts\" >The growing importance of podcasts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#Why_podcasts_are_flourishing_in_content_marketing\" >Why podcasts are flourishing in content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#Challenges_and_opportunities_for_brands\" >Challenges and opportunities for brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#Best_practices_for_podcasts_in_content_marketing\" >Best practices for podcasts in content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#Are_podcasts_only_suitable_as_a_channel_for_consumer_brands\" >Are podcasts only suitable as a channel for consumer brands?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#Future_forecast_for_podcasts\" >Future forecast for podcasts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#10_marketing_tips_to_promote_your_podcast_and_grow_your_audience\" >10 marketing tips to promote your podcast and grow your audience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#Conclusion_not_a_trend_but_a_dynamic_and_growing_force\" >Conclusion: not a trend, but a dynamic and growing force<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#Top_marketing_podcasts_2024\" >Top marketing podcasts 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/norbert-kathriner.ch\/en\/podcasts-the-next-big-thing-in-content-marketing\/#Links\" >Links<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_growing_importance_of_podcasts\"><\/span>The growing importance of podcasts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Podcasts offer a unique combination of convenience and depth that makes them an ideal medium for today&#8217;s audiences. They allow listeners to dive deep into topics while they can pursue other activities at the same time. This makes podcasts an attractive channel for content marketers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_podcasts_are_flourishing_in_content_marketing\"><\/span>Why podcasts are flourishing in content marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Personal connection: Podcasts create an intimate connection between the speaker and the listener that is difficult to achieve in other formats.<\/li>\n<li>Reaching target groups: With specific topics, podcasts can appeal to a dedicated niche that is valuable for brands.<\/li>\n<li>Flexibility and accessibility: The ability to listen to podcasts anywhere and anytime increases their reach and accessibility.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Challenges_and_opportunities_for_brands\"><\/span>Challenges and opportunities for brands<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While podcasts offer numerous opportunities, brands also face challenges such as market saturation and measuring ROI. The keys to success lie in the quality of content, consistency and the ability to build a loyal audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_practices_for_podcasts_in_content_marketing\"><\/span>Best practices for podcasts in content marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Offer unique value: Focus on providing content that can&#8217;t be found anywhere else.<\/li>\n<li>Enter into cooperations: Partnerships with influencers or other brands can increase reach and credibility.<\/li>\n<li>Encourage engagement: Use social media and other channels to stay in touch with your community and collect feedback.<\/li>\n<\/ul>\n[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Are_podcasts_only_suitable_as_a_channel_for_consumer_brands\"><\/span>Are podcasts only suitable as a channel for consumer brands?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A misjudgment! B2B companies should also use audio media.<\/p>\n<p>The Vodafone Business podcast &#8220;<a href=\"https:\/\/digitalevorreiter.podigee.io\/episodes\" target=\"_blank\" rel=\"noopener\">Digitale Vorreiter:innen<\/a>&#8221; is dedicated to topics related to digitalization. The focus is on stories of success and lessons learned from companies that have successfully mastered the digital transformation. Through interviews with various guests, the format offers listeners practical tips and strategies for the digital development of their companies.<\/p>\n<p>Siemens is establishing itself with the &#8220;<a href=\"https:\/\/siemens.fm\/public\/podcasts\/2a7aed1646c053947f6040594f2faa6ffc55181d960864265271e0c8677c6354\/details\" target=\"_blank\" rel=\"noopener\">Insight. Two views. Vision.<\/a>&#8221; as an expert for industrial services. The discussions revolve around the current difficulties in the industry, innovative solutions and methods that were unimaginable until recently.<\/p>\n<p>And another example that shows that smaller B2B companies should also pursue this communication strategy: The podcast  <a title=\"The podcast for entrepreneurs who not only want to overcome crises, but use them as an opportunity.\" href=\"https:\/\/m5.business\/m5-podcast\/\" target=\"_blank\" rel=\"noopener\">&#8220;Don&#8217;t just talk. Do!&#8221; <\/a>  by Olaf Marticke for entrepreneurs, tax and chamber consultants who want to successfully master crisis situations in companies.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][image_with_animation image_url=&#8221;13235&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;50%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Future_forecast_for_podcasts\"><\/span>Future forecast for podcasts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Podcasting has become increasingly popular in recent years. The global market size is forecast to increase by an annual growth rate of 31.1% to 94.88 billion dollars by 2028. It&#8217;s an excellent time to jump on the podcast bandwagon for your business.<\/p>\n<p>Not only are more people around the world listening to podcasts, but they have also proven to be an effective growth engine that helps businesses &#8211; from all sectors and of all sizes &#8211; attract more listeners (potential customers or interested leads) and increase brand awareness.<\/p>\n<p>If you have decided to start podcasting or have been doing it for a while, you also need to promote it well. Even the most popular podcasts didn&#8217;t gain a huge following overnight, so don&#8217;t just sit down and wait for people to discover your audio content.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#008abd&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1710958532227{margin-bottom: 30px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"10_marketing_tips_to_promote_your_podcast_and_grow_your_audience\"><\/span>10 marketing tips to promote your podcast and grow your audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<ol>\n<li><strong>Choose a catchy name for your podcast:<\/strong> The first thing that counts &#8211; the title of your podcast is the first impression you make on your listeners. It must therefore be short and catchy in order to be immediately remembered by the listener. Your podcast title needs to help you stand out from similar podcasts in your industry niche.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>Use keywords in the title and description:<\/strong> Your podcast may have great content, but someone searching for topics related to your field or industry may not even know it exists if you don&#8217;t optimize your podcast for search.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>Optimize your transcript:<\/strong> Remember to publish the transcript of your podcast on each episode webpage. Optimize the text with your main keywords, but don&#8217;t overdo it.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>Get active (and creative) on social media:<\/strong> Research shows that 43% of podcast listeners discover new shows by asking in their online communities or on social media. If you are not actively promoting your show, you are making a big mistake.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>Create a landing page or microsite for your podcast:<\/strong> You should have a separate web page for your podcast on your company&#8217;s website or create a small page from scratch.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>Start a newsletter:<\/strong> Email marketing is a powerful way to stay in touch with your fans and offers a great ROI.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>Share the link to your podcast:<\/strong> There are many ways you can market your podcast to gain new followers.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>List your podcast in directories:<\/strong> Another effective way to get your show noticed is to submit via as many podcast directories and listing portals as possible.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>Promote the podcast with an Apple Smart Banner:<\/strong> The Apple Smart Banner is a great way to increase the visibility of your podcast if you have a website.[divider line_type=&#8221;no-line&#8221; custom_height=&#8221;15&#8243;]<\/li>\n<li><strong>Be consistent with your episode length:<\/strong> Believe it or not, understanding your audience&#8217;s listening habits is crucial to the success of a podcast.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;60&#8243; bottom_padding_desktop=&#8221;60&#8243; top_margin=&#8221;60&#8243; bottom_margin=&#8221;60&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_top_desktop=&#8221;4&#8243; border_bottom_desktop=&#8221;4&#8243; column_border_color=&#8221;#000000&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; image=&#8221;5492&#8243; color=&#8221;Default&#8221; quote=&#8221;Our culture today is so niche-oriented that you don&#039;t need 3 million people to listen to your podcast. If 10,000 people listen, which is not a hard number to reach, then you can make an impact; you can build a community and literally change the world just by recording into a recorder.&#8221; name=&#8221;Chris Hardwick&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f5f5f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Conclusion_not_a_trend_but_a_dynamic_and_growing_force\"><\/span>Conclusion: not a trend, but a dynamic and growing force<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Podcasts offer an exciting opportunity for content marketers to build deep and engaging relationships with their audience. Despite the challenges posed by the medium, the potential of podcasts in content marketing is undeniable. They are not just a trend, but a dynamic and growing force that could reshape the landscape of content marketing.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-external-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3><span class=\"ez-toc-section\" id=\"Top_marketing_podcasts_2024\"><\/span>Top marketing podcasts 2024<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/targetinternet.com\/digital-marketing-podcasts\/\" target=\"_blank\" rel=\"noopener\">The Digital Marketing Podcast<\/a><\/li>\n<li><a href=\"https:\/\/marketingmadesimple.libsyn.com\/\" target=\"_blank\" rel=\"noopener\">Marketing Made Simple Podcast<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingovercoffee.com\/\" target=\"_blank\" rel=\"noopener\">Marketing Over Coffee<\/a><\/li>\n<li><a href=\"https:\/\/garyvaynerchuk.com\/podcast\/\" target=\"_blank\" rel=\"noopener\">The GaryVee Audio Experience<\/a><\/li>\n<li><a href=\"https:\/\/www.jaeckert-odaniel.com\/podcast\/\" target=\"_blank\" rel=\"noopener\">Content Performance Podcast<\/a><\/li>\n<li><a href=\"https:\/\/www.socialmediaexaminer.com\/social-media-marketing-podcast\/\" target=\"_blank\" rel=\"noopener\">Social Media Marketing Podcast<\/a><\/li>\n<\/ul>\n <\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-link\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3><span class=\"ez-toc-section\" id=\"Links\"><\/span>Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/podcasting-im-b2b\/\">Podcasting in B2B &#8211; How companies win customers with audio content<\/a><\/li>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/influencer-marketing-ueberlebte-strategie-oder-schluessel-zum-erfolg\/\">Influencer marketing: outdated strategy or key to success?<\/a><\/li>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/en\/user-generated-content-authenticity-or-anarchy\/\">User-generated content: authenticity or anarchy?<\/a><\/li>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/videomarketing-wie-man-in-einer-uebersaettigten-landschaft-auffaellt\/\">Video marketing: How to stand out in an oversaturated landscape<\/a><\/li>\n<li><a href=\"https:\/\/norbert-kathriner.ch\/en\/storytelling-with-data-narratives-that-convince\/\">Storytelling with data: Narratives that convince<\/a><\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Podcasts are gaining ground in content marketing. Find out why they are considered the next big thing and how you can use this medium effectively.<\/p>\n","protected":false},"author":1,"featured_media":6669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[],"class_list":{"0":"post-14270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing"},"_links":{"self":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/comments?post=14270"}],"version-history":[{"count":0,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/posts\/14270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media\/6669"}],"wp:attachment":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media?parent=14270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/categories?post=14270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/tags?post=14270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}