{"id":14217,"date":"2024-05-13T18:37:52","date_gmt":"2024-05-13T16:37:52","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/online-marketing-versus-content-marketing\/"},"modified":"2025-05-24T16:59:38","modified_gmt":"2025-05-24T14:59:38","slug":"online-marketing-versus-content-marketing","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/online-marketing-versus-content-marketing\/","title":{"rendered":"Online marketing versus content marketing"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default” el_class=”typography-section-intro”]The author, Paulo A. Jos\u00e9, compares the mechanisms of online marketing versus content marketing and cites several reasons that he believes speak against blogging and SoMe posts. However, this article<\/a>, which was praised by thousands of readers shortly after its publication, is missing some important aspects, namely the nature and real benefits of content marketing. In this article, we would like to point out these missing aspects and explain why a blog and content marketing in general can be a valuable investment for many companies.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” text_direction=”default”]\n
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