{"id":14214,"date":"2024-07-31T17:46:22","date_gmt":"2024-07-31T15:46:22","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/what-if-email-marketing-automation-does-more-harm-than-good\/"},"modified":"2026-09-27T14:14:39","modified_gmt":"2026-09-27T12:14:39","slug":"what-if-email-marketing-automation-does-more-harm-than-good","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/what-if-email-marketing-automation-does-more-harm-than-good\/","title":{"rendered":"What if email marketing automation does more harm than good?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Technology not only sets the pace but also dictates the rules of the game. Email marketing has often been dismissed as a relic of the past. Yet automation, in particular, has revitalized this medium and brought its strategic relevance to the forefront. However, anyone who believes that automation is the panacea for successful email marketing underestimates the complexity and hidden pitfalls of this seemingly simple technology. A closer look reveals that efficiency isn\u2019t always synonymous with effectiveness\u2014and that maximizing ROI requires more than just technical know-how.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1722439576579{margin-top: 35px !important;}” text_direction=”default”]\n
\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n