{"id":14214,"date":"2024-07-31T17:46:22","date_gmt":"2024-07-31T15:46:22","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/what-if-email-marketing-automation-does-more-harm-than-good\/"},"modified":"2025-05-24T23:10:58","modified_gmt":"2025-05-24T21:10:58","slug":"what-if-email-marketing-automation-does-more-harm-than-good","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/what-if-email-marketing-automation-does-more-harm-than-good\/","title":{"rendered":"What if email marketing automation does more harm than good?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Technology not only sets the pace, it also writes the rules of the game. Email marketing has often been ridiculed as a relic of a bygone era. However, automation in particular has revitalized this medium and brought its strategic relevance to the fore. However, anyone who believes that automation is the panacea for successful email marketing is underestimating the complexity and hidden pitfalls of this supposedly simple technology. A deeper look reveals that efficiency is not always synonymous with effectiveness – and that maximizing ROI requires more than mere technical know-how.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1722439576579{margin-top: 35px !important;}” text_direction=”default”]\n
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