{"id":14205,"date":"2024-06-12T16:31:12","date_gmt":"2024-06-12T14:31:12","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/clear-brand-positioning-dont-reach-everyone-reach-customers\/"},"modified":"2025-05-24T17:06:54","modified_gmt":"2025-05-24T15:06:54","slug":"clear-brand-positioning-dont-reach-everyone-reach-customers","status":"publish","type":"post","link":"https:\/\/norbert-kathriner.ch\/en\/clear-brand-positioning-dont-reach-everyone-reach-customers\/","title":{"rendered":"Clear brand positioning: Don’t reach everyone, reach customers!"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Brand positioning is one of the most important strategic decisions you have to make for your company. Clear positioning helps you to stand out from the competition and build a strong connection with your target group.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n