{"id":16456,"date":"2026-09-20T00:48:44","date_gmt":"2026-09-19T22:48:44","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/services\/decide\/"},"modified":"2026-09-27T18:02:59","modified_gmt":"2026-09-27T16:02:59","slug":"decide","status":"publish","type":"page","link":"https:\/\/norbert-kathriner.ch\/en\/services\/decide\/","title":{"rendered":"Decide"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”custom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” top_padding_tablet=”15″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”hero” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” gradient_type=”default” shape_type=””][vc_column top_margin=”30″ top_margin_tablet=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ top_padding_tablet=”0″ top_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”4vw” left_padding_desktop=”6vw” right_padding_desktop=”6vw” top_padding_tablet=”90px” top_padding_phone=”90px” top_margin_tablet=”30″ bottom_margin_tablet=”0″ top_margin_phone=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”0px” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”easeOutSine” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_badge display_tag=”body” badge_style=”default” bg_color_type=”custom” bg_color_custom=”#141416″ text_color=”#F5F5F7″ padding=”small” border_radius=”20px” display=”block” text=”For companies that can do everything\u2014except say what they stand for.” font_size_phone=”9px” margin_bottom=”10″][split_line_heading line_reveal_by_space_text_effect=”none” font_style=”h1″ font_size_max=”120px” content_alignment=”center” mobile_content_alignment=”inherit” animation_type=”line-reveal-by-space” link_target=”_self” text_content=”Decide” font_size=”13.6vw” font_line_height=”1.1″ text_direction=”default” el_class=”boldh1″ font_size_tablet=”72px” font_size_phone=”36px”][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][vc_column_text css=”.vc_custom_1790331513562{margin-bottom: 30px !important;}” el_class=”typography-section-intro” text_direction=”default” max_width=”1000″]A technically readable website can present a brand that is strategically unreadable. That\u2019s why we first determine what you stand for, what information is relevant, and how you come across.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_circle_images images=”15842″ sizing=”250″ positioning=”standard” alignment_desktop=”middle” alignment_tablet=”middle” alignment_phone=”middle” animation=”none” image_size=”large” image_loading=”skip-lazy-load”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”custom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” top_padding_tablet=”15″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”zitat” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” gradient_type=”default” shape_type=””][vc_column flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][vc_column_text css=”.vc_custom_1789837985551{margin-bottom: 30px !important;}” el_class=”typography-section-intro” text_direction=”default” max_width=”900″]\n“Everything you do should reinforce your brand positioning. Everything.”<\/em>
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner constrain_group_101=”yes” top_margin=”-20px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″ column_padding_type=”advanced” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”7px” font_size_max=”9px” text_color=”#898989″ font_size_desktop=”0.5vw” font_line_height=”1.3″ text_direction=”default” class_name=”logofont”]\nNorbert Kathriner
\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” top_padding=”60″ bottom_padding=”30″ top_padding_phone=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”fragen” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”all” bottom_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ video_bg=”use_video” background_video_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”9465″ sizing=”33″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”nectar_small_square” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

What does my website say when I’m not standing right next to it?<\/h4>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”Before we talk about technology” url=”#warum” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”9467″ sizing=”33″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”nectar_small_square” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

What do I stand for, and what don’t I stand for?<\/h4>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”What You Stand For” url=”#kategorie” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”9469″ sizing=”33″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”nectar_small_square” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

Which of my details are still correct?<\/h4>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”Which information applies?” url=”#fakten” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”13657″ sizing=”33″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”nectar_small_square” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

Does my website sound like me, or like the entire industry?<\/h4>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”How You Sound” url=”#sprache” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”warum” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

Before we talk about technology<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”bulletedlist” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″ content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nToday, your website speaks even when you’re not there: through responses generated by an AI system based on its content.<\/strong><\/p>\n

A system like this takes whatever it finds and rephrases it in its own words. If an old webpage mentions a former project partner, that person might be listed as a current employee. Then your name appears in the result, along with a skill that you don\u2019t actually have at the company. This makes you visible, but it doesn\u2019t accurately represent who you are.<\/p>\n

I know this from my own experience. My website had 16 service pages, and each one began with \u201cYour agency for \u2026.\u201d Sixteen times, an agency for something different. The range of services grew broader, but its meaning didn\u2019t become any clearer. Simply listing everything you can do doesn\u2019t tell people why they need you.<\/p>\n

If your website is inconsistent, you leave the interpretation up to others. That’s why I don’t start with the technical aspects, but with the decisions behind them:
\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

    \n
  1. What you stand for:<\/strong> who you help solve which problem, and why you, specifically.<\/li>\n
  2. What information to include:<\/strong> names, numbers, and roles\u2014each with its context.<\/li>\n
  3. How you come across:<\/strong> words, attitude, and the phrases you want to leave a lasting impression with.<\/li>\n<\/ol>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5″][vc_column_text css=”.vc_custom_1717888250750{margin-bottom: 30px !important;}” text_direction=”default” max_width=”800″ el_class=”typography-section-intro”]\nIf no one within the company can say what the brand stands for, a new website won’t make it any clearer. It’ll just make it look nicer.<\/em>
    \n[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#781cff” solid_text_color_override=”#ffffff” icon_family=”none” text=”Request an Initial Consultation” url=”#kontakt” margin_bottom=”30″ margin_top=”30″ margin_right=”30″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”kategorie” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    What You Stand For<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]The watering can spreads the water. The magnifying glass focuses it. Positioning means directing your abilities toward a single point.<\/strong><\/p>\n

    Many years ago, a friend and colleague of mine, Ewald Pichler from the dmcgroup, asked me a simple question: \u201cHow do you want to spend your precious time?\u201d I haven\u2019t done any pitches since then. For a company, the question is the same: What mission do you want to be called to, and by whom?<\/p>\n

    Positioning starts with this task. Who has it, how urgent is it, and what are you being compared to? Only then does what you do differently matter. \u201cInnovative,\u201d \u201cholistic,\u201d and \u201ctailor-made\u201d are surprisingly unhelpful here. Your competitors already have those same words on their websites.<\/p>\n

    That doesn\u2019t mean you have to give up any of your skills. An architect doesn\u2019t forget structural engineering just because he specializes in renovations. What matters is what you\u2019re hired to do and what skills support that commitment. For me, the key is machine readability. Everything else I can do supports that goal.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”kategoriearbeit” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.3″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”36px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    What I’m going to discuss with you<\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nIn what situations your most important customers seek help, and what factors influence their decisions.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWho they compare you to\u2014and which of your differences really matter.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhat you reliably deliver, what proves it, and what services are behind it.
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nYou\u2019ll receive a positioning statement.<\/strong><\/p>\n

    Under (Target Audience), (Brand) is the brand for (Frame of Reference) that (Point of Differentiation) because (Reason for Belief). We then use this statement as the benchmark against which we measure every offer, every argument, and every page. It doesn\u2019t have to win any advertising awards. It has to make decisions possible.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” text_color=”#6D38F6″ font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nCurious?<\/strong> Then read this\u2026
    \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”10px” font_size_max=”16px” font_size_desktop=”1.2vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”10px” font_size_tablet=”13px”]\nBrand Positioning: Be Selective<\/a><\/p>\n

    ALLYSCA: Think from the customer\u2019s perspective<\/a>
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”fakten” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    Which information applies?<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nBoth years of establishment could be correct. What matters is what was established in each case.<\/strong><\/p>\n

    Maybe your business was founded in 1998 and the current company was established in 2015. That\u2019s not a contradiction, as long as someone explains it. But on established websites, such details often stand alone. You know the context. Your readers don\u2019t.<\/p>\n

    On my own website, my work experience was listed as three different numbers. It was clear to me what each one meant. But not to a reader\u2014and certainly not to a machine. It might just as easily attribute the longest number to my company. Incidentally, using the same number everywhere would be an elegant way to misrepresent history.<\/p>\n

    That’s why I clarify identities, roles, services, figures, and prices in their proper context. We correct any genuine errors. We explain any justified discrepancies.
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”faktenarbeit” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.3″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”36px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    What I’m going to discuss with you<\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhat important information is listed on your website, in profiles, directories, and with partners.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhere they contradict each other, where the reference is missing, and which version is outdated.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhich statement is correct, how can you verify it, and who will be responsible for updating it in the future?
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nYou\u2019ll receive a fact sheet.<\/strong><\/p>\n

    A list of the information on which your communication is based: names, relationships, achievements, figures, and areas of responsibility\u2014each with a source and a date. What was previously true remains clearly identified as such. What is still open remains open until it is clarified. Later on, anyone publishing on your behalf will draw from this fact sheet.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” text_color=”#6D38F6″ font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nCurious?<\/strong> Then read this\u2026
    \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”10px” font_size_max=”16px” font_size_desktop=”1.2vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”10px” font_size_tablet=”13px”]\n    Distinguishing Between Attribution, Source, and Accuracy<\/a><\/p>\n

    Entity Recognition: To Whom a Statement Is Attributed<\/a>
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”sprache” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    How You Sound<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”bulletedlist” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″ content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nYou can sound completely consistent and still remain completely interchangeable.<\/strong><\/p>\n

    A brand only sounds like you when people hear what you\u2019ve understood, what you stand for, and how you talk to customers. A tagline can distill that. It can\u2019t do the work for you.<\/p>\n

    Machine-readable doesn\u2019t mean bureaucratic. In body text, you\u2019re free to tell stories, highlight key points, and use imagery. We keep only headlines and short answers simple: they convey the essence of the message even without the accompanying paragraph. An image can spark an idea. A new, fanciful name for an old service, on the other hand, simply makes it harder to find.<\/p>\n

    To achieve this, we develop:
    \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

      \n
    1. Names:<\/strong> the names of people, companies, products, and services, including their abbreviations and how they relate to one another.<\/li>\n
    2. Voice:<\/strong> Tone, manner of address, word choice, and tact, illustrated with real sentences. A list of \u201ccompetent, authentic, approachable\u201d isn\u2019t enough for me here.<\/li>\n
    3. Key messages:<\/strong> what your customers should understand, along with the arguments addressing their various questions. If needed, this can be developed into a tagline.<\/li>\n<\/ol>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5″][vc_column_text css=”.vc_custom_1717888250750{margin-bottom: 30px !important;}” text_direction=”default” max_width=”800″ el_class=”typography-section-intro”]\nI want your writing to reflect who you are and to convey a message. One without the other isn’t enough.<\/em>
      \n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”spracharbeit” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.3″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”36px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

      What I’m going to discuss with you<\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhere your voice comes through in your writing, and where you use the usual industry jargon.
      \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhich phrases explain your value, which ones show your attitude, and which ones just try to sound important.
      \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhat your offering is called and how that same message comes across on the website, in sales, and with partners.
      \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nHere are your writing guidelines.<\/strong><\/p>\n

      A brief working document with names, key messages, and example sentences. It shows what your text sounds like, which phrasing can be counterproductive, and how to structure a statement for different readers. The language can evolve. Facts, offers, and tone remain recognizable, even when AI assists with writing.
      \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” text_color=”#6D38F6″ font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nCurious?<\/strong> Then read this\u2026
      \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”10px” font_size_max=”16px” font_size_desktop=”1.2vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”10px” font_size_tablet=”13px”]\n      The Power of Claims<\/a><\/p>\n

      The GEO Trap: Clear Answers and a Voice of Your Own<\/a>
      \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”vorgehen” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

      Here’s how I do it<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”bulletedlist” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″ content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nDas Ziel: Du kannst in einem Satz sagen, wof\u00fcr du stehst, und alle, die f\u00fcr dich schreiben, k\u00f6nnen es auch.<\/strong><\/p>\n

      Daf\u00fcr brauche ich Einblick in dein Gesch\u00e4ft und Menschen, die entscheiden d\u00fcrfen. Was schon klar ist, \u00fcbernehmen wir.
      \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

        \n
      1. Reading.<\/strong> I read the agreed-upon pages, profiles, and key external sources, and compare the public image with your current business and your customers\u2019 questions. Random checks using AI systems provide clues; a single answer is no substitute for a thorough investigation.<\/li>\n
      2. Decide.<\/strong> Together with you and the relevant stakeholders, I clarify the target audience, category, unique selling proposition, and the role of your services. If there are contradictions, we seek out verifiable facts. If there\u2019s a lack of knowledge about customers or the market, we make a note of what we still need to find out.<\/li>\n
      3. Refining.<\/strong> I\u2019ll draft a positioning statement, a fact sheet, and language guidelines, and test them against real-world scenarios: Do they explain your most important offering? Do they help during customer conversations?<\/li>\n
      4. Hand it over.<\/strong> You review and approve it. Any outstanding items are assigned to someone. Then it’s time to consolidate: the direction becomes content.<\/li>\n<\/ol>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5″][vc_column_text css=”.vc_custom_1717888250750{margin-bottom: 30px !important;}” text_direction=”default” max_width=”800″ el_class=”typography-section-intro”]\nThese decisions set the standard for everything that follows. If you skip them, you’ll end up making them later anyway\u2014only at a higher cost.<\/em>
        \n[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#781cff” solid_text_color_override=”#ffffff” icon_family=”none” text=”Request an Initial Consultation” url=”#kontakt” margin_bottom=”30″ margin_top=”30″ margin_right=”30″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”beispieletitel” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column top_padding_desktop=”6%” bottom_padding_desktop=”6%” left_padding_desktop=”6%” right_padding_desktop=”6%” top_padding_phone=”2%” bottom_padding_phone=”2%” left_padding_phone=”8%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”88px” font_size_desktop=”4.4vw” font_line_height=”1.3″ text_direction=”default” max_width=”900″]\n

        How a Decision Becomes a Performance<\/h2>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”beispiele” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”all” bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ video_bg=”use_video” background_video_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-6 vc_col-xs-12″ content_layout=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”13758″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”none” image_loading=”default” margin_bottom=”-20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

        ALLYSCA, Assistance Provider<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nThe offering was there, but its value was lost in corporate jargon. The reorientation began by addressing the questions raised by end customers, sales partners, and clients. This led to new copy, a thematic framework, and a brand identity that aligns with it. Commissioned by and supported by dmcgroup, 2025.
        \n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”For reference” url=”https:\/\/norbert-kathriner.ch\/en\/portfolio\/digital-brand-strategy-for-smes\/” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-6 vc_col-xs-12″ content_layout=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”13388″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”none” image_loading=”default” margin_bottom=”-20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

        This website<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nIn September 2026, I\u2019m streamlining my operations: I\u2019m going from 16 pages of services to four pages with a clear focus. I am the brand, Aivis-OS is my product, and the LLC is the vehicle. The restructuring is underway.
        \n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”About the Person” url=”https:\/\/norbert-kathriner.ch\/en\/about-us\/ki-team-2\/” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-6 vc_col-xs-12″ content_layout=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”3971″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”none” image_loading=”default” margin_bottom=”-20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

        CapstoneLaw<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]The full spectrum of asset management and financial services, private market investments, investments, distribution, banking and financial regulation, compliance, corporate, transactional, and trading matters. Brand development 2024.[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”For reference” url=”\/portfolio\/bespoke-advice\/” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”faq” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#1d1d1f” shape_divider_position=”bottom” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” text_color=”#FFFFFF” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”860″]\n

        Questions and Answers<\/h4>\n[\/nectar_responsive_text][toggles style=”animated_circle” animated_circle_position=”right” animated_circle_size=”40″ animated_circle_bg_color=”#FFFFFF” animated_circle_gap=”10″ accordion=”true” accordion_starting_functionality=”default” border_radius=”5px”][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Why make a decision before anyone has worked on the technology?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nBecause the technology can only publish information that has been clarified. It can clearly distinguish between the company, the person, and the product. However, someone must first determine what role these three play in your offering. It\u2019s the same with numbers: a date in the code doesn\u2019t specify whether it refers to the company\u2019s founding or the product launch. That\u2019s decided around the table, not in the source code.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What happens if an AI system finds different founding years for my company?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nIt can misrepresent your story if it adopts the years without their context. No one can predict with certainty how a particular system will handle this. Our task is simpler: If both years are correct, we note what was founded in each case. If one is incorrect, we correct our own sources and report the error to the relevant external authorities. Two mysterious numbers become a story that can be verified.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What is the difference between positioning and a claim?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nPositioning determines who you\u2019re solving problems for, what tasks you\u2019re tackling, and why you\u2019re the right person for the job. The tagline makes part of that memorable. It can be playful, to the point, and spark curiosity. Still, the offering behind it must be clearly explained. A good tagline reinforces a position; it doesn\u2019t replace one that\u2019s missing.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”How can I check for myself what AI systems are saying about me today?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nAsk ChatGPT, Gemini, or Perplexity about your company, your offerings, and who does what at your company. Open the sources mentioned: Do they support the answer? Note the date, system, and whether a web search was performed. Also ask about your role without mentioning your name. If you\u2019re missing, that\u2019s initially just a finding from this test\u2014not a judgment. Only after several attempts will it become clear whether something is missing, misidentified, or not found at all.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Do I need a new website for this?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nNo. First, you need clarity on positioning, facts, and language. Whether this leads to a redesign will become clear as the work progresses. Sometimes, targeted changes to content and structure are enough. Sometimes, the website really is no longer a good fit. This is where you lay the groundwork for making an informed decision, rather than rushing into a relaunch.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What if we can't decide?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nThen let\u2019s take a closer look. Is there a lack of knowledge about the customers? Do two business units want different things? Or does no one want to remove a cherished service from the front line? Taking a clear stance doesn\u2019t mean shutting down half the company. Often, it\u2019s enough to organize the core offering and supporting capabilities. An artificial compromise in the brand promise doesn\u2019t help anyone. It lasts exactly until the first customer asks a question.
        \n[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”weiter” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#1d1d1f” shape_divider_position=”bottom” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”860″]\n

        What’s Next.<\/strong><\/h4>\n[divider line_type=”no-line” custom_height=”15″]Once you\u2019re clear on what you stand for, it\u2019s time to refine your message: Which elements support this direction, and what\u2019s still missing? I call this machine-readable brand communication.
        \n[\/nectar_responsive_text][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20″ bottom_padding_desktop=”20″ right_padding_desktop=”3em” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”90″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-10 vc_col-xs-10″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n        An Overview of All Services<\/a>
        \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-2 vc_col-md-2 vc_col-xs-2″][image_with_animation image_url=”9586″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” position_desktop=”relative” right_position_desktop=”0″ max_width_custom=”50″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20″ bottom_padding_desktop=”20″ right_padding_desktop=”3em” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”90″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-10 vc_col-xs-10″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n        Compact<\/a>
        \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-2 vc_col-md-2 vc_col-xs-2″][image_with_animation image_url=”9586″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” position_desktop=”relative” right_position_desktop=”0″ max_width_custom=”50″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20″ bottom_padding_desktop=”20″ right_padding_desktop=”3em” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”90″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-10 vc_col-xs-10″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n        Aivis-OS: The System Architecture Behind Working at the Source<\/a>
        \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-2 vc_col-md-2 vc_col-xs-2″][image_with_animation image_url=”9586″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” position_desktop=”relative” right_position_desktop=”0″ max_width_custom=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” 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text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”kontakt” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”6%” constrain_group_100=”yes” bottom_padding_desktop=”6%” left_padding_desktop=”6%” constrain_group_101=”yes” right_padding_desktop=”6%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.2″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” max_width_alignment_desktop=”default” max_width_alignment_tablet=”inherit” max_width_alignment_phone=”inherit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”45″ top_margin_tablet=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″ column_padding_type=”default”][vc_column_text css=”.vc_custom_1789841263936{margin-bottom: 30px !important;}” el_class=”typography-section-intro” text_direction=”default” max_width=”1000″]\nBefore our conversation, I\u2019ll read through your most important pages. You\u2019ll bring along the mission you want to stand for in the future. Then we\u2019ll compare the two. Usually, it\u2019s easy to see right away where the first decision is missing.<\/em>
        \n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”15835″ sizing=”200″ positioning=”standard” border_color=”#171719″ alignment_desktop=”middle” alignment_tablet=”middle” alignment_phone=”middle” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”16px” font_size_max=”20px” text_direction=”default” font_size_desktop=”1.3vw” font_line_height=”1.1″]\nLet\u2019s talk.<\/em>
        \n[\/nectar_responsive_text][vc_column_text css=”.vc_custom_1726332080605{margin-top: 10px !important;margin-bottom: 45px !important;}” text_direction=”default”]\nNorbert Kathriner
        \nBoutique for Digital Communication<\/span>
        \n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Extra-Color-2″ solid_text_color_override=”#000000″ icon_family=”none” el_class=”bigger-button-blog” url=”https:\/\/norbert-kathriner.ch\/en\/contact-us\/” text=”Request an Initial Consultation” margin_right=”10″ margin_left=”10″][divider line_type=”No Line” custom_height=”60″ custom_height_tablet=”60″ custom_height_phone=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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