{"id":16317,"date":"2026-09-20T00:49:08","date_gmt":"2026-09-19T22:49:08","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/services\/develop\/"},"modified":"2026-09-27T17:57:45","modified_gmt":"2026-09-27T15:57:45","slug":"develop","status":"publish","type":"page","link":"https:\/\/norbert-kathriner.ch\/en\/services\/develop\/","title":{"rendered":"Develop"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”custom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” top_padding_tablet=”15″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”hero” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” gradient_type=”default” shape_type=””][vc_column top_margin=”30″ top_margin_tablet=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ top_padding_tablet=”0″ top_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”4vw” left_padding_desktop=”6vw” right_padding_desktop=”6vw” top_padding_tablet=”90px” top_padding_phone=”90px” top_margin_tablet=”30″ bottom_margin_tablet=”0″ top_margin_phone=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”0px” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”easeOutSine” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_badge display_tag=”body” badge_style=”default” bg_color_type=”custom” bg_color_custom=”#141416″ text_color=”#F5F5F7″ padding=”small” border_radius=”20px” display=”block” text=”For companies whose websites look good but are misunderstood.” font_size_phone=”9px” margin_bottom=”10″][split_line_heading line_reveal_by_space_text_effect=”none” font_style=”h1″ font_size_max=”120px” content_alignment=”center” mobile_content_alignment=”inherit” animation_type=”line-reveal-by-space” link_target=”_self” text_content=”Develop” font_size=”13.6vw” font_line_height=”1.1″ text_direction=”default” el_class=”boldh1″ font_size_tablet=”72px” font_size_phone=”36px”][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][vc_column_text css=”.vc_custom_1790329267556{margin-bottom: 30px !important;}” el_class=”typography-section-intro” text_direction=”default” max_width=”1000″]People look at your website; machines read it. I combine design, content, and technology in a way that ensures both understand the same thing.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_circle_images images=”15833″ sizing=”250″ positioning=”standard” alignment_desktop=”middle” alignment_tablet=”middle” alignment_phone=”middle” animation=”none” image_size=”large” image_loading=”skip-lazy-load”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”custom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” top_padding_tablet=”15″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”zitat” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” gradient_type=”default” shape_type=””][vc_column flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][vc_column_text css=”.vc_custom_1790329464250{margin-bottom: 30px !important;}” el_class=”typography-section-intro” text_direction=”default” max_width=”720″]“Those who communicate in a structured way become the main subject\u2014not a subordinate clause.”<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner constrain_group_101=”yes” top_margin=”-20px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″ column_padding_type=”advanced” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”7px” font_size_max=”9px” text_color=”#898989″ font_size_desktop=”0.5vw” font_line_height=”1.3″ text_direction=”default” class_name=”logofont”]\nNorbert Kathriner
\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” top_padding=”60″ bottom_padding=”30″ top_padding_phone=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”fragen” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”all” bottom_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ video_bg=”use_video” background_video_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”9465″ sizing=”33″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

What will be left of my website if the layout is removed?<\/h4>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”Behind the Surface” url=”#warum” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”9467″ sizing=”33″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

Does each of my pages serve a purpose?<\/h4>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”Every page needs a task” url=”#struktur” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”9469″ sizing=”33″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

Can people understand my pages even without their beautiful packaging?<\/h4>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”Put it in context” url=”#seiten” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”13657″ sizing=”33″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

Will my content be delivered when an AI system retrieves it?<\/h4>\n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”To Make Sure the Message Gets Across” url=”#tempo” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”warum” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

Behind the Surface<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”bulletedlist” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″ content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nAnyone who played with building blocks as a child knows the difference: The finished picture is on the box. You build it according to the instructions.<\/strong><\/p>\n

People see your website like the picture on the box. Machines read the instructions: headings, order, markup, the words next to a number. If a step is missing there, the end result will be something different from what you built.<\/p>\n

Here\u2019s an example: The service package is listed above an amount, with \u201cper location per month\u201d written in small print below it. If a machine extracts just the text, only the amount may remain. A response might then quote a total price that you never offered. This becomes a very real problem, if not during the sales conversation itself, then certainly by the time it comes up.<\/p>\n

My background is in design and communication. I know the power of an image, a rhythm, and good user guidance. That\u2019s why I don\u2019t believe in pitting machine-readability against design. Clean source code is no excuse for an unusable website. A beautiful interface is no excuse for incomprehensible content.<\/p>\n

Here’s how it looked for me: In the crawl from September 18, 2026, three German URLs led to English versions. The Ahrefs report analyzed on the same day showed that it took about 14 seconds for the server to respond at all when loading my contact page. Of all pages, the contact page.<\/p>\n

Here, positioning and content come together to create pages that work. Everything fits together seamlessly:
\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

    \n
  1. Your Structure:<\/strong> Each page has a purpose, a specific location, and meaningful connections.<\/li>\n
  2. Your Pages:<\/strong> Design and markup convey the same message; key information remains contextually relevant.<\/li>\n
  3. Your Speed:<\/strong> The website responds quickly and reliably delivers its core content.<\/li>\n<\/ol>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5″][vc_column_text css=”.vc_custom_1717888250750{margin-bottom: 30px !important;}” text_direction=”default” max_width=”800″ el_class=”typography-section-intro”]\nI’m designing the website around the message. And I’m checking to see what really resonates.<\/em>
    \n[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#781cff” solid_text_color_override=”#ffffff” icon_family=”none” text=”Request an Initial Consultation” url=”#kontakt” margin_bottom=”30″ margin_top=”30″ margin_right=”30″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”struktur” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    Every page needs a task<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nA website grows quickly. Its organization rarely keeps pace.<\/strong><\/p>\n

    A page gets a new feature, a campaign gets a second one, and a relaunch gets a third. Years later, they all describe roughly the same thing, with different names and different promises. You don\u2019t see much of this in the menu. But everything is still there\u2014via the search function, old links, and saved addresses.<\/p>\n

    I therefore begin by organizing the tasks: here, a feature is explained; there, its application is demonstrated; elsewhere, a technical question is explored in depth. The main description is assigned a fixed location. Translations and valid variants are linked to it, and outdated versions are marked with a reasoned decision. A product may appear in many places. It just has to remain the same everywhere.<\/p>\n

    Internal links connect these elements: from the claim to the evidence, from the service to the reference, and from the in-depth information back to the offering. A link that explains something is helpful. A mandatory link that merely fulfills a quota is not helpful. This is both good search engine optimization and good machine readability. Search engines don\u2019t become unimportant just because an AI ultimately formulates the answer.
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”strukturarbeit” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.3″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”36px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    What I’m going to discuss with you<\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhat each page is intended to do, who it is intended for, and what message it conveys.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhich versions belong together, which ones are outdated, and which links are missing between the offerings, expertise, and documentation.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhen the address, language, navigation, and redirects no longer match the intended content.
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nYou’ll receive a site map.<\/strong><\/p>\n

    It specifies tasks, content, languages, and links. For each existing URL, it indicates whether it will remain, be merged, redirected, or removed. The design, editorial, and development teams then work from the same blueprint.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” text_color=”#6D38F6″ font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nCurious?<\/strong> Then read this\u2026
    \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”10px” font_size_max=”16px” font_size_desktop=”1.2vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”10px” font_size_tablet=”13px”]\nArchitectural Principles: Combining Discoverability and Context<\/a><\/p>\n

    Using Entities to Create Machine-Readable Structures<\/a>
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”seiten” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    Context belongs in the content<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nA headline can have character. Still, it should reveal what\u2019s written below it.<\/strong><\/p>\n

    In the body of the text, an image can introduce an idea. The headline above it still states the topic, and a brief, factual explanation works even without the image. Who is being referred to, what is being claimed, and when it applies are all on the same page\u2014not somewhere else.<\/p>\n

    The same applies to design. A price overview needs a clear connection between service, amount, and scope. A chart needs a label that\u2019s easy to understand. A video can provide explanations; the key points are also included in the text. Text extraction shows whether a statement retains its context when a machine extracts only the text. A word count does not.<\/p>\n

    In the design system, I combine this with reusable building blocks: headings, cards, tables, forms, and navigation. I also ensure a logical reading order, accessible navigation, and a clear path to submitting a request. Existing design can serve as a foundation. If it doesn\u2019t align with the brand positioning, I\u2019ll work with you to refine it. Machine readability is no reason to preserve poor design as a historical artifact.
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”seitenarbeit” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.3″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”36px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    What I’m going to discuss with you<\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nHow visitors find the key information, understand your offer, and move on to the next step.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nStatements that lose their context without an image, table entry, or accompanying text.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhich design elements support the content, and which ones we will modify or develop anew.
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nYou\u2019ll receive fully designed and implemented pages.<\/strong><\/p>\n

    User guidance, text, images, the design system, and markup all work together seamlessly. I test the pages in the browser, checking their usability and what remains after automated text extraction. Proper headings, lists, and tables make the structure easy to read; targeted tests identify where usability issues still exist. A before-and-after comparison highlights what has improved.
    \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” text_color=”#6D38F6″ font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nCurious?<\/strong> Then read this\u2026
    \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”10px” font_size_max=”16px” font_size_desktop=”1.2vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”10px” font_size_tablet=”13px”]\n    Bellerive Private Bank: Design and Technology in Harmony<\/a><\/p>\n

    Machine-Readable Communication: Significance Beyond One\u2019s Own Website<\/a>
    \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”tempo” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

    To Make Sure the Message Gets Across<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”bulletedlist” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″ content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nA website can run perfectly in a browser and still shut the door in a crawler’s face.<\/strong><\/p>\n

    The content appears only after you click. A security rule blocks desired crawlers. An old URL leads to the destination via several redirects. Or the server responds so slowly that requests time out. You often don\u2019t notice any of this in your own browser: You\u2019re logged in, a lot of information is saved, and you know the way by heart.<\/p>\n

    Some crawlers and AI systems process JavaScript, while others primarily read the HTML that is delivered immediately. That\u2019s why I check the actual loading paths of your website. Speed remains just as important for human users: images, scripts, and fonts should enhance the site, not slow it down. I look at:
    \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

      \n
    1. Response and Content:<\/strong> How quickly and reliably does the website respond, and is all the essential content displayed in full?<\/li>\n
    2. Detours:<\/strong> Which redirects, resources, or dependencies slow down loading and operation?<\/li>\n
    3. Access Rules:<\/strong> Which crawlers and AI systems should be allowed access and for what purposes, and which settings enforce these rules?<\/li>\n<\/ol>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5″][vc_column_text css=”.vc_custom_1717888250750{margin-bottom: 30px !important;}” text_direction=”default” max_width=”800″ el_class=”typography-section-intro”]\nFast is only good if the right thing actually arrives at the other end.<\/em>
      \n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”tempoarbeit” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.3″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”36px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

      What I’m going to discuss with you<\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nHow the website behaves in the browser and during selected automatic retrievals, including response times and content.
      \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhere redirects, language switches, outdated sitemaps, or security rules create unnecessary detours.
      \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][nectar_circle_images images=”9584″ sizing=”44″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”480″]\nWhat is public, what should be protected by actual access controls, and which crawlers are allowed to access the public pages.
      \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nYou\u2019ll receive a test report.<\/strong><\/p>\n

      It shows the status before and after the redesign under specified conditions: response times, availability, delivered content, and any remaining issues. It also includes updated technical references and the recorded access decisions. You\u2019ll see what has been fixed and what your team needs to know for operations.
      \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” text_color=”#6D38F6″ font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nCurious?<\/strong> Then read this\u2026
      \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”10px” font_size_max=”16px” font_size_desktop=”1.2vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”10px” font_size_tablet=”13px”]\n      Architectural Principles: Access Rules and Technical Approaches<\/a><\/p>\n

      Machine-Readable Communication<\/a>
      \n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”vorgehen” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

      Here’s how I do it<\/h3>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”0″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”bulletedlist” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″ content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\nFirst plan, then build, then measure. In that order.<\/strong><\/p>\n

      To do this, we need a clear positioning and solid content\u2014whether derived from decision-making and consolidation or from our own preliminary work. We\u2019ll clarify any missing elements before the renovation it affects.
      \n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

        \n
      1. Review the current site.<\/strong> I examine the structure, technical implementation, and how the pages are currently used. The approved content dictates what the website must accomplish. This results in a list of changes, prioritized by importance.<\/li>\n
      2. Planning.<\/strong> Each page is assigned a specific purpose. I define the navigation, content modules, design requirements, and how to handle existing pages. For anything that\u2019s difficult to explain, we test it first using a prototype.<\/li>\n
      3. Implementation.<\/strong> I integrate design, content, and development to create the agreed-upon website\u2014whether as a targeted redesign or a completely new site. I set up the content management system so that your team can maintain the new structure as part of their daily workflow.<\/li>\n
      4. Final checks.<\/strong> I repeat the key measurements, verify the content and functionality, and compare everything with the page layout. Afterward, the verified data is delivered in a machine-readable format and, if you wish, continuously monitored.<\/li>\n<\/ol>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5″][vc_column_text css=”.vc_custom_1717888250750{margin-bottom: 30px !important;}” text_direction=”default” max_width=”800″ el_class=”typography-section-intro”]\nThe findings will determine whether we renovate or build from scratch. A relaunch is a tool, not a business model.<\/em>
        \n[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#781cff” solid_text_color_override=”#ffffff” icon_family=”none” text=”Request an Initial Consultation” url=”#kontakt” margin_bottom=”30″ margin_top=”30″ margin_right=”30″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”beispieletitel” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column top_padding_desktop=”6%” bottom_padding_desktop=”6%” left_padding_desktop=”6%” right_padding_desktop=”6%” top_padding_phone=”2%” bottom_padding_phone=”2%” left_padding_phone=”8%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”88px” font_size_desktop=”4.4vw” font_line_height=”1.3″ text_direction=”default” max_width=”900″]\n

        Design, Content, and Technology in Practice<\/h2>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”beispiele” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”all” bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ video_bg=”use_video” background_video_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-6 vc_col-xs-12″ content_layout=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7659″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”none” image_loading=”default” margin_bottom=”-20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

        Private Bank Bellerive AG<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nCorporate design, web design, and backend and frontend development for a private bank. Also included: a finance podcast, a dynamic price visualization, and Office templates. There\u2019s a lot of mechanics behind the calm exterior. 2024.
        \n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”For reference” url=”https:\/\/norbert-kathriner.ch\/en\/portfolio\/dynamic-price-visualization-for-privatbank-bellerive-ag\/” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-6 vc_col-xs-12″ content_layout=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”4449″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”none” image_loading=”default” margin_bottom=”-20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

        Alpinum Accounting AG<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nCorporate design and website for a fiduciary firm specializing in small and medium-sized enterprises. Clear service descriptions and a resources section featuring articles and guides bring together the firm\u2019s offerings and expertise. 2022.
        \n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”For reference” url=”https:\/\/norbert-kathriner.ch\/en\/portfolio\/web-development-for-startups\/” margin_right=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-4 vc_col-md-6 vc_col-xs-12″ content_layout=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”3545″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”none” image_loading=”default” margin_bottom=”-20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]\n

        HIRT Moving Architecture<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”18px” font_size_desktop=”1.6vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”90%”]\nConcept, design, and development of the website for “bewegliche Architektur.” Navigation, images, and videos help convey products that would otherwise take a long time to explain. 2021.
        \n[\/nectar_responsive_text][nectar_cta btn_style=”underline” underline_visibility=”default” heading_tag=”h6″ link_type=”regular” button_color=”default” text_color=”#dfff00″ text_color_hover=”#dfff00″ button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” icon_alignment=”left” link_text=”For reference” margin_right=”30″ url=”https:\/\/norbert-kathriner.ch\/en\/portfolio\/web-relaunch-for-moving-architecture\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”faq” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#1d1d1f” shape_divider_position=”bottom” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” text_color=”#FFFFFF” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”860″]\n

        Questions and Answers<\/h4>\n[\/nectar_responsive_text][toggles style=”animated_circle” animated_circle_position=”right” animated_circle_size=”40″ animated_circle_bg_color=”#FFFFFF” animated_circle_gap=”10″ accordion=”true” accordion_starting_functionality=”default” border_radius=”5px”][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Do I need to rebuild my website?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nThat depends on what it needs to include and what your content management system allows. Often, the structure, content modules, and technical delivery can be specifically improved. If the new positioning requires different features or a different user flow, a more extensive overhaul may be the right approach. I\u2019ll evaluate both: what can be retained and what needs a new foundation. You\u2019ll receive a well-reasoned recommendation regarding the scope of the project.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What does a headline that a machine can understand look like?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nIt announces what the section contains. \u201cPrices and Scope of Services\u201d explains what it\u2019s about. \u201cEverything included\u201d on its own doesn\u2019t say enough. In running text, an image can help convey an idea; in headings and short answers, clear, recognizable terms are needed. This doesn\u2019t mean you can\u2019t use wordplay. A section should be understandable even when read on its own.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What does "usability" mean for machines?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nI use this phrase as a working guide: Can an AI system access the page, extract the essential content, and understand its context? I evaluate this differently than how humans use it. Text extraction shows whether the structure of a table is preserved. A crawl reveals technical obstacles. Both complement the user experience for humans, but do not replace it.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Why is the loading time important for a crawler?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nBecause slow, choppy, or interrupted page loads make it harder to process your content. Systems vary: Some run scripts, while others run very few or none at all. That\u2019s why I examine server response times, delivery, and technical dependencies. The goal is to ensure that the core content of your pages is delivered reliably. There\u2019s no set time threshold at which every machine reads every page.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Can any machine read my website?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nThat\u2019s up to you. Some providers distinguish between crawlers for search, real-time responses, and training. I\u2019ll check the rules for the providers that matter to you. A robots.txt file controls crawlers that follow it; it\u2019s not a door lock. Even the \u201cnoindex\u201d tag doesn\u2019t protect anything confidential. Anything that shouldn\u2019t be public needs to be behind real access protection.
        \n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What does design have to do with it?”][vc_column_text css=”” text_direction=”default” max_width=”1000px”]\nDesign brings your positioning to life and helps people understand connections and take action. How it\u2019s technically implemented plays a key role in determining whether these connections are actually legible. A large, bold line of text in the code doesn\u2019t automatically make it a heading. A design system integrates visual appearance, functionality, and clean markup\u2014and accessibility is an integral part of that. I refine the design wherever it serves the purpose.
        \n[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”weiter” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#1d1d1f” shape_divider_position=”bottom” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”860″]\n

        What\u2019s next.<\/strong><\/h4>\n[divider line_type=”no-line” custom_height=”15″]First: consolidate the content that supports your position. Next: deliver the clarified information in a machine-readable format and see what AI systems make of it. I call this machine-readable brand communication.
        \n[\/nectar_responsive_text][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20″ bottom_padding_desktop=”20″ right_padding_desktop=”3em” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”90″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-10 vc_col-xs-10″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n        An Overview of All Services<\/a>
        \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-2 vc_col-md-2 vc_col-xs-2″][image_with_animation image_url=”9586″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” position_desktop=”relative” right_position_desktop=”0″ max_width_custom=”50″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20″ bottom_padding_desktop=”20″ right_padding_desktop=”3em” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”90″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-10 vc_col-xs-10″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n        Deliver and inspect<\/a>
        \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-2 vc_col-md-2 vc_col-xs-2″][image_with_animation image_url=”9586″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” position_desktop=”relative” right_position_desktop=”0″ max_width_custom=”50″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20″ bottom_padding_desktop=”20″ right_padding_desktop=”3em” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”90″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-10 vc_col-md-10 vc_col-xs-10″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n        The Architecture Behind Aivis-OS<\/a>
        \n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”1″ border_bottom_desktop=”1″ column_border_color=”#4a4a4c” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-2 vc_col-md-2 vc_col-xs-2″][image_with_animation image_url=”9586″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” position_desktop=”relative” right_position_desktop=”0″ max_width_custom=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” 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row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”kontakt” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”6%” constrain_group_100=”yes” bottom_padding_desktop=”6%” left_padding_desktop=”6%” constrain_group_101=”yes” right_padding_desktop=”6%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.2″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”45″ top_margin_tablet=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″ column_padding_type=”default”][vc_column_text css=”.vc_custom_1789841263936{margin-bottom: 30px !important;}” el_class=”typography-section-intro” text_direction=”default” max_width=”1000″]\nTogether, we’ll take a look at your website and what it’s supposed to do. By examining a few specific pages, we can usually quickly see if there are issues with the structure, design, or technology.<\/em>
        \n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”15835″ sizing=”200″ positioning=”standard” border_color=”#171719″ alignment_desktop=”middle” alignment_tablet=”middle” alignment_phone=”middle” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”16px” font_size_max=”20px” text_direction=”default” font_size_desktop=”1.3vw” font_line_height=”1.1″]\nLet\u2019s talk.<\/em>
        \n[\/nectar_responsive_text][vc_column_text css=”.vc_custom_1726332080605{margin-top: 10px !important;margin-bottom: 45px !important;}” text_direction=”default”]\nNorbert Kathriner
        \nBoutique for Digital Communication<\/span>
        \n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Extra-Color-2″ solid_text_color_override=”#000000″ icon_family=”none” el_class=”bigger-button-blog” url=”https:\/\/norbert-kathriner.ch\/en\/contact-us\/” text=”Request an Initial Consultation” margin_right=”10″ margin_left=”10″][divider line_type=”No Line” custom_height=”60″ custom_height_tablet=”60″ custom_height_phone=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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