{"id":14499,"date":"2024-06-08T18:04:20","date_gmt":"2024-06-08T16:04:20","guid":{"rendered":"https:\/\/norbert-kathriner.ch\/brand-strategy\/"},"modified":"2025-05-24T17:06:44","modified_gmt":"2025-05-24T15:06:44","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/norbert-kathriner.ch\/en\/services\/agency-for-branding-design\/brand-strategy\/","title":{"rendered":"Brand strategy"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”custom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” full_height=”yes” video_bg=”use_video” video_mp4=”https:\/\/norbert-kathriner.ch\/wp-content\/uploads\/2024\/06\/Markenstrategie-Brand-Strategy.mp4″ background_video_loading=”default” scene_position=”center” top_padding_tablet=”15″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient=”radial-gradient(circle at top, rgba(29,29,31,0.5) 10%, rgb(29,29,31) 90%)” advanced_gradient_radial_position=”top” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”radial”][vc_column top_margin=”30″ top_margin_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ top_padding_tablet=”0″ top_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”4vw” left_padding_desktop=”6vw” right_padding_desktop=”6vw” top_padding_tablet=”90px” top_padding_phone=”90px” top_margin_tablet=”30″ bottom_margin_tablet=”0″ top_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”0px” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”easeOutSine” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ font_size_max=”120px” line_reveal_by_space_text_effect=”none” content_alignment=”center” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Brand strategy” font_size=”6.6vw” font_line_height=”1.1″ text_direction=”default” el_class=”boldh1″ font_size_tablet=”90px” font_size_phone=”38px”][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][vc_column_text css=”.vc_custom_1717849401607{margin-bottom: 30px !important;}” el_class=”typography-section-intro” text_direction=”default” max_width=”1000″]Do you feel that your brand does not have a clear direction and that your values are not being communicated properly?<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][nectar_responsive_text inherited_font_style=”default” font_size_min=”8px” font_size_max=”12px” text_color=”#898989″ font_size_desktop=”0.6vw” font_line_height=”1.3″ text_direction=”default” class_name=”logofont”]Boutique for digital communication.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”0″ bottom_margin=”60″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][nectar_responsive_text inherited_font_style=”default” font_size_min=”8px” font_size_max=”12px” text_color=”#898989″ font_size_desktop=”0.6vw” font_line_height=”1.3″ text_direction=”default”]\n

Your agency for brand strategy <\/em><\/h2>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][nectar_cta btn_style=”next-section” btn_type=”mouse-wheel” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display_tablet=”inherit” display_phone=”inherit”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

Benefits of a brand strategy<\/h2>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”9465″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”50″ margin_top_tablet=”30″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

Clarity and focus:<\/strong><\/span><\/h4>\n

Achieve a clear direction and define your goals with strategic brand planning.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”9467″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”50″ margin_top_tablet=”30″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

Strong positioning:<\/span><\/strong><\/h4>\n

Stand out from the competition through precise positioning and competitive analysis.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”9469″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”50″ margin_top_tablet=”30″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

Sustainable growth:<\/span><\/strong><\/h4>\n

Ensure long-term success with a sound strategy that is aligned with your mission and vision.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#171719″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ top_margin_tablet=”30″ bottom_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”600″]Do your customers know what your brand stands for?<\/em>[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”900″]A strong brand begins with a clear mission and vision.<\/strong><\/p>\n

With Simon Sinek’s Golden Circle<\/a>, SWOT<\/a> and gap analyses, we help you to position your brand in such a way that it stands out and convinces. Let’s develop a strategy together that will make your brand shine.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ top_margin_tablet=”30″ bottom_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px” max_width=”500″]Find out more about the first step towards a successful brand strategy.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

Services and methods<\/h2>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”9593″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”50″ margin_top_tablet=”30″ max_width_custom_phone=”33″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

Mission and vision development:<\/span><\/strong><\/h4>\n

We define the core values and long-term goals of your brand with Simon Sinek’s Golden Circle.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”9593″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”50″ margin_top_tablet=”30″ max_width_custom_phone=”33″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

SWOT analysis:<\/span><\/strong><\/h4>\n

We identify your strengths, weaknesses, opportunities and threats to ensure sound strategic planning.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”9593″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”50″ margin_top_tablet=”30″ max_width_custom_phone=”33″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

Gap analysis:<\/span><\/strong><\/h4>\n

We recognize the gaps between the current and desired brand perception and develop measures to bridge them.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”9593″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”50″ margin_top_tablet=”30″ max_width_custom_phone=”33″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

Market research and competitive analysis:<\/span><\/strong><\/h4>\n

We understand your target group and your competitors better in order to position your brand optimally.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”9593″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”50″ margin_top_tablet=”30″ max_width_custom_phone=”33″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

Strategic roadmap:<\/span><\/strong><\/h4>\n

We create a detailed plan that sets out the steps to achieve your brand vision and goals.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”6em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”30″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”30″ bottom_padding_phone=”0″ left_padding_phone=”0″ top_margin_tablet=”30″ bottom_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”880″]Your problem may not be the lack of customers, but the lack of a clear brand strategy.<\/em>[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#781cff” solid_text_color_override=”#ffffff” icon_family=”none” text=”Contact us now for a free initial consultation” url=”#kontakt”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]All branding & design services<\/a>[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#1d1d1f” shape_divider_position=”bottom” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]\n

FAQ<\/h2>\n

Questions and answers on brand strategy[\/nectar_responsive_text][toggles style=”minimal”][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”What is the purpose of a brand strategy?”][vc_column_text css=”” text_direction=”default” max_width=”1000″]A brand strategy helps you to define the direction and goals of your brand. It lays the foundation for all marketing and communication activities and ensures that your brand appears consistent and convincing.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”How do I develop a clear mission and vision for my brand?”][vc_column_text css=”” text_direction=”default” max_width=”1000″]To develop a clear mission and vision, ask yourself questions such as: “Why does my brand exist?”, “What do I want to achieve with my brand?” and “How do I want my brand to be perceived in the future?”. Use Simon Sinek’s Golden Circle (Why, How, What) to define your brand values.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”What is a SWOT analysis and how can it help my brand?”][vc_column_text css=”” text_direction=”default” max_width=”1000″]A SWOT analysis is a strategic planning tool that identifies the strengths, weaknesses, opportunities and threats of your brand. It helps you to understand the internal and external factors that influence your brand and enables you to make informed strategic decisions.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”What is a gap analysis and when should I carry it out?”][vc_column_text css=”” text_direction=”default” max_width=”1000″]A gap analysis evaluates the difference between the current state of your brand and the desired future state. It helps you to identify measures that are needed to close this gap. Conduct a gap analysis if you want to improve your brand positioning or identify new growth opportunities.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”How do I define the personality of my brand?”][vc_column_text css=”” text_direction=”default” max_width=”1000″]You can describe your brand’s personality through attributes such as values and beliefs, behavior, tone of voice and visual appearance. Use Brand Personality Sliders and Empathy Cards to clearly define these characteristics and create a consistent brand identity.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Why is it important to define a niche for my brand?”][vc_column_text css=”” text_direction=”default” max_width=”1000″]A clearly defined niche is your greatest competitive advantage. It helps you to position your brand as the number one in your field and to specifically fulfill the needs and wishes of your target group. If you try to appeal to everyone, you will ultimately reach no one.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”How can I better understand my target group?”][vc_column_text css=”” text_direction=”default” max_width=”1000″]To better understand your target group, conduct thorough research and interviews. Create detailed personas that reflect the needs, wishes and challenges of your target group. Use empathy cards to better understand their perspectives and develop effective marketing strategies based on them.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”What are Brand Personality Sliders and how do I use them?”][vc_column_text css=”” text_direction=”default” max_width=”1000″]Brand Personality Sliders are tools that you can use to rate the characteristics of your brand on a scale. They help you to visualize the personality of your brand and ensure that it remains consistent and authentic. Use the words collected in previous exercises to clearly define and communicate your brand personality.[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#dddddd” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]\n

The path to the core of your brand<\/h2>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]Together, we develop a brand strategy that not only defines clear goals and a strong positioning, but also ensures sustainable growth and long-term success. We understand the challenges that small and medium-sized companies face and are here to support you with proven methods and customized solutions.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]Imagine your brand has a clear direction and reaches exactly the target group you want to address. Let’s walk this path together and take your brand to the next level. Contact us today to find out how we can work together to make your vision a reality.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” top_padding_tablet=”10″ bottom_padding_tablet=”0″ left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”10″ bottom_padding_phone=”0″ left_padding_phone=”0″ top_margin_tablet=”30″ bottom_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default” max_width=”800″]No success without a clear direction. Time for more brand strategy. <\/em>[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#781cff” solid_text_color_override=”#ffffff” icon_family=”none” text=”Let's talk!” url=”#kontakt”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”100″][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”22px” font_size_desktop=”1.4vw” font_line_height=”1.6″ text_direction=”default” font_size_phone=”14px” font_size_tablet=”16px”]All branding & design services<\/a>[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#1d1d1f” shape_divider_position=”bottom” shape_divider_height=”180″ bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”3em” bottom_padding_desktop=”3em” left_padding_desktop=”3em” right_padding_desktop=”2em” bottom_padding_tablet=”0″ bottom_padding_phone=”0″ left_padding_phone=”2em” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”90″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20″ font_size_max=”44px” font_size_desktop=”2.2vw” font_line_height=”1.3″ text_direction=”default”]\n

DigitalBuzz<\/h2>\n[\/nectar_responsive_text][vc_column_text css=”.vc_custom_1712185365230{margin-bottom: 30px !important;margin-left: 2.5em !important;}” text_direction=”default” max_width=”500″ el_class=”typography-section-intro”]Reading is a passport to countless adventures and a key to unlocking the treasury of our experience.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_post_grid post_type=”post” blog_category=”content-marketing-der-naechsten-ebene,innovationen-im-ux-design,zukunft” blog_starting_category=”all” order=”DESC” orderby=”date” pagination=”none” columns=”3″ columns_tablet=”1″ columns_phone=”1″ grid_item_spacing=”15px” grid_item_height=”40vh” image_size=”large” image_loading=”default” animation=”none” animation_stagger=”90″ animation_easing=”default” heading_tag=”h4″ font_size_min=”14px” font_size_max=”18px” category_position=”default” additional_meta_size=”default” custom_fields_location=”before_post_meta” grid_style=”content_under_image” content_under_image_text_align=”left” text_color=”light” hover_effect=”zoom” border_radius=”10px” read_more_button=”yes” posts_per_page=”3″ display_type=”grid” font_line_height=”1.3″ custom_font_size=”18px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”kontakt” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”6%” constrain_group_100=”yes” bottom_padding_desktop=”6%” left_padding_desktop=”6%” constrain_group_101=”yes” right_padding_desktop=”6%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.2″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”45″ top_margin_tablet=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″ column_padding_type=”default”][vc_column_text css=”.vc_custom_1717875633855{margin-bottom: 30px !important;}” el_class=”typography-section-intro” text_direction=”default” max_width=”1000″]Start your brand strategy now!<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”11672″ sizing=”200″ positioning=”standard” border_color=”#171719″ alignment_desktop=”middle” alignment_tablet=”middle” alignment_phone=”middle” animation=”none” image_size=”large” image_loading=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”16px” font_size_max=”20px” text_direction=”default” font_size_desktop=”1.3vw” font_line_height=”1.1″]Talk to us. It pays off. <\/em>[\/nectar_responsive_text][vc_column_text css=”.vc_custom_1726332080605{margin-top: 10px !important;margin-bottom: 45px !important;}” text_direction=”default”]Norbert Kathriner
\nBoutique for digital communication<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Extra-Color-2″ solid_text_color_override=”#000000″ icon_family=”none” el_class=”bigger-button-blog” url=”https:\/\/norbert-kathriner.ch\/kontakt\/” text=”Book a call now” margin_right=”10″ margin_left=”10″][divider line_type=”No Line” custom_height=”60″ custom_height_tablet=”60″ custom_height_phone=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”custom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#1d1d1f” full_height=”yes” video_bg=”use_video” video_mp4=”https:\/\/norbert-kathriner.ch\/wp-content\/uploads\/2024\/06\/Markenstrategie-Brand-Strategy.mp4″ background_video_loading=”default” scene_position=”center” top_padding_tablet=”15″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient=”radial-gradient(circle…<\/p>\n","protected":false},"author":1,"featured_media":10471,"parent":14523,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-14499","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/pages\/14499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/comments?post=14499"}],"version-history":[{"count":0,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/pages\/14499\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/pages\/14523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media\/10471"}],"wp:attachment":[{"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/media?parent=14499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/categories?post=14499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norbert-kathriner.ch\/en\/wp-json\/wp\/v2\/tags?post=14499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}