Digital 360° realignment and brand strategy

M5 Interim Management Olaf Marticke

Customer

M5 Interim Management
Olaf Marticke

Year

2025

Deliverables

Digital repositioning for Olaf Marticke – structured, strategic, scalable.

As an experienced corporate reorganizer, Olaf Marticke stands for speed, clarity and substance. The same goal applied to his digital presence: a measurable, resilient foundation that also digitally reflects his positioning as a decision-making partner for SMEs.

As part of a 360° digital realignment, we raised all touchpoints to a new level – from the strategic guiding idea to design, content and website to SEO and podcast architecture. Driven by data. Scalable through AI. Developed with maximum efficiency.

m5.business

Digital 360° realignment

With measurable results.

The aim was to establish a clearly profiled, trustworthy and converting brand presence – targeted at entrepreneurs, tax consultants and institutional decision-makers. From strategic setup to implementation, a consistent architecture was created that makes Olaf Marticke’s positioning digitally tangible and lays the foundation for sustainable growth.

This case shows what a consistent data and AI-supported transformation looks like: structured, efficient, strategically scalable.

30 days of transformation – orchestrated by system architecture

How do you manage to digitally position a brand within just 30 days so that it is not only ahead of the competition – but structurally superior? The answer: with a methodology that thinks strategy, design, content and visibility as a system.

Our roadmap doesn’t just map tasks, but an end-to-end architecture: from brand strategy to digital assets to AI-supported visibility optimization. Not a PDF, but a dynamic control system – precise, expandable and adaptable to future growth.

What this roadmap shows on more than 200 pages:

Structured processes: Every step clearly defined, from vision to implementation.
Measurable progress: Transparent KPIs for monitoring success in real time.
Dynamic adaptation: The strategy grows with the brand – in an agile and targeted manner.

Branding, web design, web development

Content marketing, social media

Podcast

Link tip: Podcasting in B2B – How companies win customers with audio content

Content system from a single source – from podcasts to white papers

High-quality content does not have to be expensive, time-consuming or dependent on internal input. M5’s whitepaper was fully developed in just 30 days – well-founded, precise and without the classic frictional losses.
was based on a structured content system that intelligently interlinks podcast episodes, expert statements and market analyses.

Our methodical approach:

Strategic topic derivation from curated audio content
Editorial processes with clear roles, without correction loops
Ready for lead generation, without operational burden for the customer

The result: a credible, content-rich white paper – designed with AI support, editorially guided and immediately activatable.

Brand impact that lasts.

Strategically positioned, visually anchored

Visibility is the first step – relevance is the decisive one. We develop brand presences that not only stand out, but stick: strategically sound, creatively differentiated and consistently focused on impact.

Learn more about Branding & Design

Our offer

We pursue a holistic approach that combines solutions in the areas of digital strategy, online marketing, SEO, social media and content marketing in order to sustainably promote our clients’ digital presence and business success.