Visible to people. Visible to machines.
When AI decides what is visible, no campaign or corporate design will help. Only structure.
Design, content, SEO – many things are right. And yet you are not recommended in AI systems such as ChatGPT, Perplexity or Bing. They don’t see what you want to show – they only recognize what is systemically linked and semantically clearly modeled. This is not due to the quality, but to the structure.
This is exactly where AI Visibility begins.
Boutique for digital communication.
Your agency for AI Visibility
Why machines don't know you
Being seen was yesterday. Today you have to be recognized.
Your content can be excellent – but if it is not readable for machines, not linked and not embedded in a trustworthy way, it will not take place. Period.
Machines read differently
Most companies invest in visibility: search engine optimization, ads, social media, campaigns. And they don’t do it badly. But the media transformation has long since changed the logic: AI systems such as ChatGPT, Bing Chat or Perplexity no longer decide retrospectively what is visible – they actively construct visibility.
And they do so according to other criteria:
- Machines do not recognize logos.
- They do not understand claims.
- They do not follow any aesthetic conventions.
Instead, they read entities, data relationships and semantic structures. Anything that cannot be clearly linked, modeled or algorithmically reconstructed remains irrelevant – regardless of quality, content or design.
AI Visibility makes visible what machines understand.
For whom AI Visibility is important
6 scenarios in which AI Visibility is not optional – but determines relevance.
If you find yourself in one of these scenarios, AI Visibility is no longer an option – it’s your next strategic step.
Niche provider in B2B
Your expertise is high, your offer specialized – but there is hardly any search volume. This is precisely why you are overlooked in traditional SEO logic. AI systems, on the other hand, are not looking for frequency, but for clarity. When you model your entities precisely, you become visible as the only authority.
Local companies with services that require a declaration
Regional visibility is no longer enough. Voice assistants and Bing AI give direct recommendations – without SERPs. Those who are structurally visible are mentioned. Those who are missing lose the customer before they have ever clicked.
Global specialists with an international target group
Global visibility in AI systems requires more than translation. You need a clearly networked, language-independent data model – otherwise you will never be included in the training data despite excellent content.
E-commerce in saturated markets
Ranking alone is no longer enough. Users make decisions directly in AI-generated answer boxes. AI Visibility ensures that your products are mentioned – and recommended – where traditional clicks no longer take place.
Consultancies, law firms, agencies in intense competition
If everyone is writing about similar topics, the winner is not the one with the loudest blog, but the one with the highest machine readability. AI Visibility gives you a unique structural position in the AI-based selection.
Brands with products that require an explanation
The more complex your offer, the more it benefits from semantic modeling. AI systems need clear response structures – otherwise they will ignore even high-quality content.
AI Visibility protects your investment in a world where Google is just one of many touchpoints.
What exactly is AI Visibility?
AI Visibility is not a technology. It is a structural advantage.
SEO gets you into the search results. GEO gets you into the answer box. AI Visibility gets you into the decision logic.
Architecture of visibility
AI Visibility means: Your content is structured in such a way that AI systems can not only find it – but also understand, link and recommend it. It’s not about more keywords, but about more context. Not about rankings, but about relevance in a new architecture of visibility.
Goal
SEO: Visibility in Google search results
GEO: Visibility in AI answer boxes
AI Visibility: Recommendation by AI agents
Focus
SEO: Keywords & Ranking
GEO: Prompts & Surface
AI Visibility: Context & Authority
Measurement
SEO: clicks, position, CTR
GEO: Visibility in answer fields
AI Visibility: mentions in prompts, recommendation logic
Timeline
SEO: Weeks to months
GEO: Days to weeks
AI Visibility: Long-term machine connectivity
Risk
SEO: algorithm change, volume loss
GEO: Short-lived trends, tool dependency
AI Visibility: High persistence through semantic integration
Why AI Visibility goes deeper
- Machines do not process empty phrases, but entities. Only clearly defined terms that can be linked to other content can be used in the long term.
- Answer logic beats text quality. Whether your content is recommended is not determined by your writing style – but by your semantic structure.
- System relevance is created through architecture. Those that are readable by machines become part of the training data – those that are missing are forgotten in the long term.
AI Visibility is not a new tool. It’s your gateway to the next generation of digital visibility.
The architecture behind AI Visibility
How we make your brand machine-readable.
AI Visibility is not a black box – but a precise architecture. We make visible what was previously invisible to machines. And we do this in four systematic steps that build on each other.
Entity architecture
What you do becomes clearly legible.
We define your services, products, locations and specialist topics as unique “entities” – machine-readable units that can be linked, assigned and recognized. Instead of vague keywords, clarity is created – structured in JSON-LD, Schema.org or Wikidata.
Example: “microscopic endodontics” instead of “high-quality root canal treatment”
Knowledge networking
What you offer is put into context.
Entities only work in relation. We connect your content in a meaningful way: internally via semantic link structures, externally via trustworthy sources such as Wikipedia, business directories, Bing Places or LinkedIn. This creates authority – not through mass, but through meaning.
Visibility arises where machines assume relevance – and they find it in the network.
Prompt Readiness
What you know becomes the answer.
We design your content so that AI systems can quote directly from it. In clear, contextualized sections, with FAQ logic and structured semantics. The goal: your brand provides answers – before users even visit a website.
Those who are prompt are recommended. Those who are not are overlooked.
Bot Access Control
What you release remains under control.
We show you how to control which AI systems are allowed to use your content and how. Via technical interfaces (API, robots.txt), via semantic references (pay-per-crawl) or via clearly separated public and protected areas.
AI Visibility also means that you decide who accesses your knowledge – and at what price.
Architecture beats attention. Let’s make visible together what you really have to offer.
What AI Visibility brings you
Three results that you can measure
Entity architecture
Your brand becomes part of the AI logic
Your company is mentioned in tools such as ChatGPT, Bing Chat or Perplexity – not in passing, but as a qualified source.
KPI: Prompt mentions, cited content, screenshot evidence
Visibility in zero-click environments
Users make purchasing decisions without ever visiting your website.
Visibility today must work before the click – and AI Visibility makes exactly that possible.
KPI: API accesses, Answer Box presence, visibility development
Protection of existing investments
You have invested in content, technology and rankings.
AI Visibility ensures that this content remains relevant in the new AI logic.
KPI: persistent indexing, semantic relevance, findability via LLMs
AI Visibility means: being present before people search – and remaining relevant when nobody clicks anymore.
Our AI Visibility offer
Entry & service packages. Structure beats volume. And that’s exactly where we start.
AI Visibility is not a platform, not a plugin, not a promise. It is architecture – and therefore plannable. Our approach is deliberately streamlined: no buzzword bingo, but structured analysis, rapid relevance and strategic options.
Starter package
Analysis & architectural approach
CHF4’990/ einmalig
- In-depth entity scan of your website
- Mapping the structural visibility gaps
- First entity structure in JSON-LD or Wikidata logic
- Recommendations for rapid implementation
- 1-hour review call incl. visual architecture overview
Accelerator package
For brands that want to be leaders in AI logic.
CHF7’990/ monatlich
- Complete construction of a machine-readable knowledge graph
- Editorial revision & prompt capability of existing content
- Connection to external knowledge sources (Wikidata, Bing Places etc.)
- Monitoring of prompt mentions & visibility in AI systems
- Access to AI-optimized FAQ and snippet modules
DigitalBuzz
Reading is a passport to countless adventures and a key to unlocking the treasury of our experience.
The GEO trap
The GEO trap
Read More
Structure beats ranking: architectural principles for AI visibility beyond SEO
Structure beats ranking: architectural principles for AI visibility beyond SEO
Read More
With entities to machine-readable structures for AI Visibility
With entities to machine-readable structures for AI Visibility
Read More
Gamechanger as a substitute for understanding
Gamechanger as a substitute for understanding
Read More
Machine-readable or irrelevant – why companies need to rethink now
Machine-readable or irrelevant – why companies need to rethink now
Read More
Becoming visible in ChatGPT – The guide to AI visibility
Becoming visible in ChatGPT – The guide to AI visibility
Read MoreBecome visible now. For people and machines. If you ask yourself why you’re not appearing – even though you’ve done everything right – the answer rarely lies in the content. But in the structure.
